CleanTechnica 2012 Reader Survey Results

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OK, time to finally reveal the results of our 2nd annual CleanTechnica reader survey!

1. What technologies are you most interested in seeing CleanTechnica cover?

Solar is again the leader (same as last year) — no surprise. And wind again comes in second.

This year, Energy Storage shot up to take the #3 spot, knocking Energy Efficiency down to #4 (it tied with Wind for #2 last year). #5 and #6 were EVs and Alternative Fuels, showing pretty strong demand for pieces on those Clean Transportation topics.

More or less, the overall split looks fairly similar to our content split. So, generally, I think we’ll keep doing what we’re doing (and several of the additional comments suggested that). Though, it looks like even a little more of a focus on Solar and Energy Storage may be in order.

2. Which aspects of cleantech are you most interested in?

Other than a strong preference for scientific advancements/news (same as last year), this part was extremely evenly split. Surprising, in my opinion. But, given that we currently cover all of these different arenas a bit, I guess the point is that we should, more or less, just keep doing what we’re doing.

Though, I think we will try to focus a bit more on cleantech science news and see how those posts do. As with #1, these results were quite similar to last year’s, except that the Consumer Options choice became less popular (a surprise to me).

We also had many interesting additional comments/suggestions. Will try to tackle some of those as we can.

3. How would you most like us to cover the topics above?

Another insanely even response (with plenty of additional comments).

Regarding one specific request, the printing of articles: I can try putting some different printing options on here, but I have always found it very easy to just highlight and copy the whole article and paste it into a Google Doc (or Word doc). Whoever added that comment, feel free to let me know if that would work for you.

4. IDEALLY (in a perfect world), how many articles would you like to see CleanTechnica publish in a day?

Luckily, I think the responses in #3 were clarified a bit with answers to this question. Very surprisingly to me, it looks like most readers don’t want us to publish a lot, with almost 80% of respondents wanting 8 articles or fewer published per day.

I think we’ll go ahead and try to satisfy that preference, but it is mighty hard given that there are SO many big cleantech stories every day, and that we have readers interested in a broad range of topics (see above). Also, wanting to remain the top cleantech site in the US, or even the world, it seems we should be the go-to site for all the most important goings on in the industry each day. But… maybe that can just be included in roundup posts?

5. How often do you visit CleanTechnica?

Just interesting to see. Wonder if the folks visiting more than once a day largely represent the minority who said they’d like to see 9+ posts a day.

6. How do you typically visit CleanTechnica?

More or less as expected. Though, I actually thought a little more of you were accessing the site through Google.

7. Are you a professional in the cleantech industry?

Decent percentage of readers actually in the cleantech industry.

8. Where did you first find out about CleanTechnica?

9. How long have you been a reader on CleanTechnica?

Any thoughts?

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Zachary Shahan

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

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