Yes, Americans Would Pay More for Clean Energy (Where It’s Necessary)

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people will pay more for solar clean energy

I’ve seen a lot of these polls regarding whether or not people will pay more for clean energy. I’ve never seen one that seemed to indicate they wouldn’t. In one of the latest, a national poll conducted by Yale and Harvard researchers, it was found that Americans, on average, “would be willing to pay $162 more per year for their electricity bills — an average increase of about 13 percent — as part of a policy requiring 80 percent of energy come from green sources by 2035.”

Of course, in some locations, solar power is already cost competitive. And, in many regions, wind energy is the cheapest thing around. So,  the question is basically moot there.

But, for places where solar and wind energy are more expensive (without a price on carbon), it should be obvious now that Americans love clean energy and will even pay more for it (presumably, realizing on some level that will save them and their children money on healthcare costs and human suffering.

Source: Yale Environment 360
Image Credit: ►Voj► 


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Zachary Shahan

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

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