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Published on March 6th, 2012 | by Zachary Shahan


Interview with Amory Lovins, Author of Reinventing Fire.. & Much More

March 6th, 2012 by  


Amory Lovins is one of the top clean energy and energy efficiency leaders in the world, as the introduction in the hour-long video below makes clear. Yale recently hosted Lovins for the great speech in the video. Yale Environment 360 also interviewed Lovins around that time. The video is worth a watch. And the interview (linked above) is worth a read. So, I recommend you check them both out.

Also, you may have noticed the video above.  That’s a short preview of the new book by Lovins and the Rocky Mountain Institute, Reinventing Fire, which I published and posted on several months ago. The contents and recommendations of the book are what the speech and interview are focused on.

As you’ll notice in the speech, Lovins notes a lot of key points we have posted on here on CleanTechnica over the past couple years. We have full articles on many of the simple statements he makes here. Enjoy it!



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About the Author

is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he does not offer (explicitly or implicitly) investment advice of any sort on Tesla or any other company.

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