Tesla has been playing the information game with its Model S sedan, showing its potential customers and fans just enough to keep them interested without pouring on too much detail at once. (Is there such a thing as too much detail? Surely not.)
The company is not, however, going the possibly expected route of an expensive and clever Super Bowl commercial. Instead, it’s released a two-minute video on Vimeo, hoping it will trend and give them a lot of exposure without investing a lot of cash. Information comes in the form of commentary from the car’s designer, Franz von Holzhausen, and Tesla Vice President George Blankenship, interspersed with some great shots of the car itself.
Pictures Worth A Thousand Words
The video gives its viewers their next Model S fix without saying much of anything substantial; “the entire car must be assessed from the ground up, we’re doing what people think can’t be done with a car, we designed the best car imaginable,” they say.
Also pointed out is how keeping the heavy batteries in the floor of the car keeps the center of gravity low, which makes the car more willing to stick to the ground and leads to better handling (have you heard the phrase “top-heavy”? It’s why SUVs flip over—this is the opposite).
While Blankenship and Holzhausen are speaking in shallow clichés without saying much of use at all, the footage of the Model S looks promising. Its smooth silhouette and aggressive face slide easily around curving mountain roads, to emphasize how well the car handles.
Watch It Now
Check out the video here if you want to see the Model S in action—it really does look like it handles beautifully, and there’s some great scenery in the background. I’d advise watching it with the sound off, but you could leave it on if you want to hear the inspirational music in the background:
The Model S is supposed to start deliveries at some point this summer. For those already bored with it, Tesla is also developing an SUV (based on the Model S platform) which it calls the Model X.
Image: Tesla Motors | Original Video: Tesla Motors