Clean Power solar powered computer samsung

Published on January 4th, 2012 | by Adam Johnston


Samsung Using its Power to Advance Sustainable Development

January 4th, 2012 by  

solar powered computer samsung

As 2012 begins and the Consumer Electronics Show approaches, the merging of information technology and clean energy technology continues to advance in ways that could not have been seen twenty or thirty years ago. One company, Samsung, is working hard in promoting sustainable development with some of the products it offers, including it’s energy-efficient microwaves and solar-powered netbooks.

As the #1 television maker and the second-biggest mobile phone maker in the world, the company realizes the potential of melding both information technology and renewable energy.

Just before the holiday season, I had the opportunity to interview David Steel, Executive Vice President of Strategy from Samsung, on issues ranging from some of its sustainability initiatives to the important role corporations can play in improving our environment.

Energy Efficiency: Samsung has products geared towards two different markets: 1) developed nations and 2) developing nations. Samsung, with its energy-efficient microwave (Samsung SMH2117S), targets towards North American consumers, Steel said. The microwave uses an LED light that promotes energy efficiency, for example. Energy efficiency is one way Samsung is doing its best to promote sustainable development in North America, since there is a concern that far too much energy is used in North America, and energy efficiency is one big piece in achieving significant energy reduction.

Emerging Markets and Clean Technology: While energy efficiency gets more attention in developed countries, including those in North America, the rise of emerging markets has given some hope to poorer countries that want to climb up the economic ladder. However, as more emerging economies advance, more clean energy will be demanded. That will increase the need for products that can capitalize on this market.

Samsung sees potential in its solar-panel netbook (Samsung NC2155), for example, which is geared towards emerging market consumers who want new electronics without using more fossil fuels.

Examples like the Samsung solar netbook showcase the potential of sustainability. It can help to bridge the digital divide that can help lift poor people out of poverty, while also addressing environmental concerns and raising awareness.

While there has been positive advancement on renewable energy issues, there is often criticism that corporations use investment in renewable energy to greenwash and cover up other environmentally damaging practices. However, Steel said that companies do have an advantage others don’t in promoting renewable energy — they can innovate and use the immense knowledge they have to advance and develop clean energy further than it would be otherwise.

Samsung, with these examples, shows one of the important roles companies can play with sustainable development and advancing it further than ever before.

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About the Author

is expected to complete the Professional Development Certificate in Renewable Energy from the University of Toronto by December 2017. Adam recently completed his Social Media Certificate from Algonquin College Continuing & Online Learning. Adam also graduated from the University of Winnipeg with a three-year B.A. combined major in Economics and Rhetoric, Writing & Communications in 2011. Adam owns a part-time tax preparation business. He also recently started up Salay Consulting and Social Media services, a part-time business which provides cleantech writing, analysis, and social media services. His eventual goal is to be a cleantech policy analyst. You can follow him on Twitter @adamjohnstonwpg or check out his business

  • Hello there. I am currently doing a dissertation on the topic of sustainable development and using samsung as a case study for it. Therefore I would really like to know what your thoughts are on their new products such as the laptop and microwave that the company claims are energy efficient. Do you really think they measure up to what Samsung claims them to be?

    I would really appreciate all answers.


    • Bob_Wallace

      Read their energy specs.

      Read the energy specs of similar products.

      Do some simple math.

      (You’ve got to be doing an undergraduate paper. That is not a doctoral dissertation project.)

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