Clean Power

Published on December 15th, 2011 | by Andrew

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Greenpeace Facebook Campaign Results in Renewable Energy Collaboration Agreement

December 15th, 2011 by Andrew 

Image courtesy Greenpeace-Facebook

Greenpeace International’s nearly 1 million-strong Facebook community have brought about a fundamental shift in business operations and strategy at the world’s largest and most popular social media network company.

Led by the world’s highest profile organization of environmental activists, hundreds of thousands of Greenpeace’s Facebook followers since February have been urging Facebook to go ‘green’ – not only in terms of its own operations, but in terms of using its social media platform as a platform for fostering political and social change.

The response has included a massive “Unfriend Coal” campaign and Web page, “photo protests, music videos, petitions and events at Facebook offices from Dublin to Palo Alto,” as well as “a Guinness World Record for the most comments on a Facebook post, Greenpeace reports in a news release.

Responding to this mass action, Facebook management has responded by agreeing to work with Greenpeace “to promote clean energy, encourage major utilities to develop renewable energy generation, and develop programs that will enable Facebook users to save energy and engage their communities in clean energy decisions,” writes Greenpeace’s Eoin Dubsky in an email

Data centers run by major IT companies consume some 2% of US electricity, and that amount’s set to triple with ongoing growth in cloud computing, Greenpeace notes. “To cut their carbon footprint, power hungry IT companies like Apple, Microsoft and Twitter need to follow Facebook’s lead and drive a green energy revolution in the industry,” Dubsky writes.

Here’s a link to a digital copy of the Facebook-Greenpeace Renewable Energy Collaboration agreement.

Tags: clean techn, consumer activism, corporate activism, Corporate Social Responsibility, environmental activism, Facebook, Greenpeace, IT energy usage, social media activism

About the Author

Andrew I've been reporting and writing on a wide range of topics at the nexus of economics, technology, ecology/environment and society for some five years now. Whether in Asia-Pacific, Europe, the Americas, Africa or the Middle East, issues related to these broad topical areas pose tremendous opportunities, as well as challenges, and define the quality of our lives, as well as our relationship to the natural environment.

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