Connect with us

Hi, what are you looking for?

A campaign to bring about more proactive support for and action on clean, renewable energy on the part of Greenpeace International's nearly 1 million-strong Facebook community has resulted in what's probably a historic collaboration agreement between Facebook and Greenpeace.

Clean Power

Greenpeace Facebook Campaign Results in Renewable Energy Collaboration Agreement

A campaign to bring about more proactive support for and action on clean, renewable energy on the part of Greenpeace International’s nearly 1 million-strong Facebook community has resulted in what’s probably a historic collaboration agreement between Facebook and Greenpeace.

Image courtesy Greenpeace-Facebook

Greenpeace International’s nearly 1 million-strong Facebook community have brought about a fundamental shift in business operations and strategy at the world’s largest and most popular social media network company.

Led by the world’s highest profile organization of environmental activists, hundreds of thousands of Greenpeace’s Facebook followers since February have been urging Facebook to go ‘green’ – not only in terms of its own operations, but in terms of using its social media platform as a platform for fostering political and social change.

The response has included a massive “Unfriend Coal” campaign and Web page, “photo protests, music videos, petitions and events at Facebook offices from Dublin to Palo Alto,” as well as “a Guinness World Record for the most comments on a Facebook post, Greenpeace reports in a news release.

Responding to this mass action, Facebook management has responded by agreeing to work with Greenpeace “to promote clean energy, encourage major utilities to develop renewable energy generation, and develop programs that will enable Facebook users to save energy and engage their communities in clean energy decisions,” writes Greenpeace’s Eoin Dubsky in an email

Data centers run by major IT companies consume some 2% of US electricity, and that amount’s set to triple with ongoing growth in cloud computing, Greenpeace notes. “To cut their carbon footprint, power hungry IT companies like Apple, Microsoft and Twitter need to follow Facebook’s lead and drive a green energy revolution in the industry,” Dubsky writes.

Here’s a link to a digital copy of the Facebook-Greenpeace Renewable Energy Collaboration agreement.

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Former Tesla Battery Expert Leading Lyten Into New Lithium-Sulfur Battery Era — Podcast:

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
If you like what we do and want to support us, please chip in a bit monthly via PayPal or Patreon to help our team do what we do! Thank you!
Written By

I've been reporting and writing on a wide range of topics at the nexus of economics, technology, ecology/environment and society for some five years now. Whether in Asia-Pacific, Europe, the Americas, Africa or the Middle East, issues related to these broad topical areas pose tremendous opportunities, as well as challenges, and define the quality of our lives, as well as our relationship to the natural environment.


You May Also Like


OEMs that try to roll bespoke engineered solutions, niche chemistries, or custom designed battery assemblies are making the wrong strategic decisions.


Nuclear for commercial ships is so obviously flawed from a business perspective that I didn't even bother to include it in my quadrant chart...


The future of all ground transportation and an awful lot of aviation and marine shipping being electric, low-carbon, quieter, and a lot less smelly...

Climate Change

Don't blame ChatGPT for some humans being venal con artists or deluded fabulists, and don't blame it for other people buying into the nonsense.

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.