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Published on October 11th, 2011 | by Adam Hurwitz


Re-generation: The Next Wave of Entrepreneurship is in Sustainability

October 11th, 2011 by  

U.S. as Global Innovators


“A new type of thinking is essential if mankind is to survive and move towards higher levels.”- Albert Einstein

Our nation’s economic success has always been based on our technological superiority coupled with an entrepreneurial spirit: In the 1940’s, it was our superior infrastructure and distribution capabilities. In the 60’s and 70’s, we had an explosion of scientific revolutions through the “space race.” And in the late 80’s and 90’s, the technological revolution turned into the internet revolution.

IT Revolution



Before the IT revolution, our entrepreneurial spirit and technology reinvented our economy while having a degree of global impact. However, with the internet revolution, we created anew a much bigger phase of globalization that connected so many around the world, allowing them to collaborate and change economics, politics, military, and social affairs.



In 2011, there is no longer a debate regarding the five key issues of sustainability: energy supply and demand, petro-politics, climate change, energy poverty, and biodiversity loss. These issues are based on strong science and to bet against their effect on us is to “bet against 670,000 straight years of data, and to hope that we are going to get lucky this time,” as Caltech Energy Chemist Nate Lewis puts it.

In Hot, Flat, and Crowded, Thomas Friedman proclaims that these five key issues regarding sustainability reached their critical mass around the year 2000 and that: “December 31, 1999, was not simply the end of a century, not simply the end of a millennium, but the end of the period we called the common era — and that January 1, 2000, was actually the first day of a new era. It was day one, year one, of the Energy-Climate Era. It was 1 E.C.E.

–> Page 2: Entrepreneurship as a Solution For ET Revolution



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About the Author

I am driven by an interest in entrepreneurship and technological solutions in sustainability. My passion to create and learn has led me from developing an apparel invention to researching sustainable solutions in the automotive industry.

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