New WindMade Label To Tell Us What & Who is Powered by Wind
A new label, “WindMade,” certifies corporations and products made entirely using wind energy. WindMade is a global initiative founded by WWF, UN Global Compact, Bloomberg, The LEGO Group, and, of course, the Global Wind Energy Council and wind energy giant Vestas Wind System.
The founders have not decided on the specific qualification criteria yet. The “standard for certification is currently being developed by a technical expert group,” WindMade reports [PDF].
“We hope that this will create a strong element of consumer pull, which will accelerate the pace of wind energy development globally,” Ditlev Engel, Vestas chief executive, told Reuters.
The WindMade initiative will be presented in more detail at the World Economic Forum in Davos on February 28.
Photo Credit: marcusjroberts
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