New WindMade Label To Tell Us What & Who is Powered by Wind

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

A new label, “WindMade,” certifies corporations and products made entirely using wind energy. WindMade is a global initiative founded by WWF, UN Global Compact, Bloomberg, The LEGO Group, and, of course, the Global Wind Energy Council and wind energy giant Vestas Wind System.

The founders have not decided on the specific qualification criteria yet. The “standard for certification is currently being developed by a technical expert group,” WindMade reports [PDF].

“Governments are dragging their feet, but consumers want to see change now. The private sector needs to step up to provide the solutions we need to respond to the global energy and climate crises. With WindMade, we want to facilitate the change that the public demands,” said Steve Sawyer, Secretary General of the Global Wind Energy Council, and interim CEO of WindMade.

“We hope that this will create a strong element of consumer pull, which will accelerate the pace of wind energy development globally,” Ditlev Engel, Vestas chief executive, told Reuters.

The WindMade initiative will be presented in more detail at the World Economic Forum in Davos on February 28.

Photo Credit: marcusjroberts


Have a tip for CleanTechnica? Want to advertise? Want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Latest CleanTechnica TV Video


Advertisement
 
CleanTechnica uses affiliate links. See our policy here.

Zachary Shahan

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

Zachary Shahan has 7324 posts and counting. See all posts by Zachary Shahan