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Published on September 16th, 2010 | by Zachary Shahan


Polar Bear Commercial [VIDEO]

September 16th, 2010 by  

polar bear

Have you seen this excellent, beautiful, and clever Nissan LEAFTM commercial yet? I just watched it, and as you can tell from my question, I am a fan. It nails several key issues:

  1. It connects to people’s sense of empathy and care, by showing a beautiful, homeless polar bear;
  2. It doesn’t ignore the issue of climate change (with plenty of proof and scientific consensus on this issue, it’s time to stop ignoring that global warming is happening);
  3. It is beautifully shot, something to admire.

I also love what Joe Romm of Climate Progress made sure to mention: “Nissan ran this on Thursday’s National Football League opener, which featured the New Orleans Saints, the closest thing we have to America’s team thanks to Hurricane Katrina.  Coincidence?  I think not.”


The lessons I hope other companies (and politicians) take from this are:

  1. As I said above, it is time to stop ignoring the reality and the effects global warming;
  2. If they don’t address global warming, someone else will (and is likely to benefit greatly from doing so). In other words, if you’re worried about others capitalizing on the inevitable changes coming as a result of climate change and peak oil, get your act together and out-compete them in fast-growing clean tech markets.
  3. Global warming doesn’t have to be a negative issue that makes you cringe. Turn this problem on its head — look at and get involved in the solutions to it.

Any other thoughts on this commercial? Love it? Like it? Meh? Hate it? 
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About the Author

is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director and chief editor. He's also the CEO of Important Media. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he offers no investment advice and does not recommend investing in Tesla or any other company.

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