Connect with us

Hi, what are you looking for?


Energy Efficiency

NASCAR Goes Greener with Tire Recycler

Liberty Tire Recycling becomes NASCAR's first green sponsorIn yet another sustainable step forward for NASCAR, the racing organization has just gained the first entry in its new “green” sponsor category. Liberty Tire Recycling has been tapped as the official tire recycler of the MAKE #50 Motorsports Chevy Silverado race team, in the Camping World Truck Series.


The high visibility green sponsorships are just the latest forward-thinking move for NASCAR, which is emerging as an important force in the mainstreaming of recycling, conservation, toxic chemicals reduction, renewable energy, and other key sustainability concepts.

Tire Recycling, Lots of Tire Recycling

The tire recycling market is burgeoning, with Liberty Tire Recycling alone accounting for about 110 million tires yearly, which translates into about 1.5 billion pounds of recycled rubber.  In addition to recycling used tires as industrial fuel (one of the more conventional uses), Liberty is making forays into re-using rubber crumb in molded rubber products, landscaping, and play surfaces.

NASCAR and Sustainability

As for NASCAR, moves like recruiting green sponsors and installing a huge solar power facility at Pocono Raceway can make a great deal of difference by helping more people take in new technologies as part of a familiar landscape.  With sustainability becoming a concept that fits in smoothly with many different interests and lifestyles, the “drill baby, drill” mentality will all the more quickly fall out of step with mainstream America.

Image: Old tires by Andy Welsher on

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Electrifying Industrial Heat for Steel, Cement, & More

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
If you like what we do and want to support us, please chip in a bit monthly via PayPal or Patreon to help our team do what we do! Thank you!
Written By

Tina specializes in military and corporate sustainability, advanced technology, emerging materials, biofuels, and water and wastewater issues. Views expressed are her own. Follow her on Twitter @TinaMCasey and Google+.


You May Also Like


“The waste crisis is undermining the Earth’s ability to sustain life. Waste costs the global economy billions of dollars each year,” United Nations Secretary-General...


Lithium battery recycling is an important part of protecting the environment, as it can reduce the amount of raw materials used to create new...

Fossil Fuels

A circular economy for plastic waste must generate profits at all stages. Is it really possible?

Clean Power

The call for circular economic practices to be used in conjunction with other aspects of the renewable energy transition has been gaining more attention...

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.