"Planet Forward" Takes Your Ideas on Energy to Television and the White House
We’re getting a great response and a lot of different approaches to the challenge. Some people talk straight to the camera, others have produced highly polished videos. Some people have composed original music or produced animations. We’re getting some really creative submissions from young people. But the voices come from all over the place – and belong to governors and students, taxi drivers and scientists, advocates and engineers, artists and architects.
We like to say that Planet Forward is a virtual public square where people can come together and have their own platform to make their case, share their expertise or their opinion.
Why have we done it this way? Because it’s decision time, and we’re about to spend billions of dollars as we rewire America — and the world — so we can have the energy we need without destroying the planet or writing more blank checks to nasty folks who, by accident of birth, sit on top of an ocean of oil and hold the world hostage to what they pump.
The unique part of Planet Forward is the way we go from web to television. The online submissions will be the basis for the television show. Citizen and expert voices unfiltered. The ratings from the online community (rate the video one to five stars) will help us select the range of views and topics to be featured on our PBS prime-time special on April 15th. Yes, tax day. It’s also one week before earth day.
On TV, we’ll have a few experts who’ll discuss and debate the online submissions they’ll see. It is the kind of exchange you could have with your smart neighbor over the back fence where you debate the price of oil or prospects for electric cars, or the future of coal.
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