BYD’s Sales Transition: Clearing Out the Old to Make Way for the New in China
Overall, BYD’s sales are driven by product. New product is taking over while older product falls back. While Black PR has likely had some temporary effect, strong product tends to overcome it in the long term. Last year, BYD had stronger PHEV product introductions and sales. This year, BEV has had stronger product introductions and sales. It is hard to be sure what next year will bring. More effort might go to product for outside markets, with growth shifting accordingly. But with over 120,000 R&D engineers and more EV intellectual property than anyone, I would bet that the long-term “peak” is a far down the road.
