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Cars Tesla Model S driving.

Published on September 27th, 2013 | by James Ayre

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Tesla Model S Was Top-Selling Car In Norway During First Two Weeks Of September



The Tesla Model S was the best-selling car in Norway during the first two weeks of September, according to the industry newsletter Automotive Industry Data — eclipsing the sales of any other model or type of car, electric or gasoline-powered. Given that the Model S has only been available in Norway since the beginning of August, that is an impressive market share — one which really highlights the high rate of electric vehicle adoption in the Northern European country.

Tesla Model S driving.

Image Credit: Tesla


Green Car Congress has more:

The Tesla Model S posted 184 registrations in its debut month in Norway in August; from 1-16 September, registrations of the Model S in Norway jumped to the chart-topping 322 units, according to AID-compiled data—displacing Volkswagen’s conventionally powered Golf at 256 units.

According to AID, in the two-week selling period ending 16 September 16, the Tesla Model S accounted for 6.2% of all the new cars sold in Norway. The Volkswagen Golf took another 4.9%, followed in third and fourth position by the Toyota Auris and the Mazda CX-5. While fifth, sixth and seventh position for this particular period went in turn to the Volvo V40, Škoda Octavia and the Toyota RAV4, the number eight slot went to Nissan’s LEAF—Norway’s most popular electric car so far this year.

When Model S sales figures are combined with those of the Nissan LEAF, it becomes clear that electric vehicles are really becoming quite mainstream in Norway — the two EVs captured a total combined market share of 9.1% during the first two weeks of September. Imagine if one in every ten vehicles sold in the US was electric! Hopefully such a reality won’t be too far off into the future.

For more information on the policies and incentives that are (at least partly) responsible for Norway’s high rate of EV adoption see: Electric Vehicles Selling Fast In Norway, Thanks To Strong Incentives.

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About the Author

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy. You can follow his work on Google+.



  • Justin Pearce

    1 out of 11..

  • Wayne Williamson

    Jouni, Telsa probably needs to do what other car makers do and setup a factory in Europe somewhere. Then again if I remember correctly from Elon’s videos, they have a parts supply issue and are working on resolving them. Just having another factory in a different country would not solve the parts issue.

    • Colden

      Tesla’s first assembly plant on the European continent is working already. The Tilburg Assembly Plant in the Netherlands.

  • ShwayComs

    is pretty amazing for this young entry of a dynamo performer http://www.shwaycoms.com @tesla

  • Jouni Valkonen

    note that Model S is still production limited, not demand limited. There is only this many cars that Tesla can deliver into Norway.

    • Ivor O’Connor

      Yep. I have heard that in Norway the tax credits and such for RE makes Tesla’s almost free. Tesla is pushing about 500 a week out of their factories and would do more if they could. I’m imagining Tesla is wishing their supply channels were much more robust so they could take advantage of all that extra space they have in their automotive plant.

      • Jouni Valkonen

        Norwegian GDP is about 100 kilodollars per capita. This means in practice that with tax free, low electricity costs and high gasoline taxes, Model S is rational investment for about 10-20 percent of households + lots of company cars and Taxis.

        Tesla can sell sustainably 150 cars per week in Norway. It is not only the first who preordered the car.

        • Ivor O’Connor

          I was hoping it would be more like 50%, not 10-20 percent, gosh darnit.

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