It’s pretty easy to tell when the White House makes an important announcement, because I get a flood of statements in my inbox from nonprofit organizations, trade associations, major corporations, and friends. Numerous green organizations and associations sent over emails within the past few hours regarding Obama’s (i.e. the White House’s) official EPA and DOE nominations (Gina McCarthy and Ernest Moniz). The statements were all supportive, naturally. The Solar Energy Industries Association’s statement seemed like it was especially useful and worth a quick repost here on CleanTechnica, so I’m including it below.
Before doing so, though, I’ve got one note to make. Many greens and non-greens have pointed out that we greens, overall, aren’t exactly the best communicators, and that we aren’t exactly the best at political messaging. I think that the Solar Energy Industries Association’s communications team, however, stands out for bucking that trend.
Repetition is key to successful political messaging. Driving home economic benefits is another key to building broad and deep support for your message. And standout facts are also very useful for getting people to really trust you and your message. In pretty much every statement the Solar Energy Industries Association puts out, it does a great job of communicating important facts regarding U.S. solar power growth and solar power employment. Furthermore, it points out that the economic benefits of solar extend across the entire United States. This statement was no exception. Have a read, and if you’re in the communications profession, see if you can get something from it.
“Congratulations to Gina McCarthy and Ernest Moniz on their respective nominations to lead the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy (DOE).
“As the assistant administrator for the EPA Office of Air and Radiation and throughout her work in Massachusetts and Connecticut, Gina McCarthy has shown that she understands the importance of renewable energy to help reduce greenhouse gas emissions and keep our air clean for future generations. Solar energy improves our nation’s air quality while also growing our economy. During Lisa Jackson’s tenure, the EPA has proven that these two ideals are not mutually exclusive, and the solar industry will continue to support the EPA in developing our clean energy future.
“The DOE has been a critically important partner in the solar industry’s efforts to make solar technology more affordable and help break down barriers to solar deployment across the nation to establish America as a leader in clean energy. Dr. Moniz’s prior leadership at DOE and M.I.T. will be instrumental in promoting the innovation across the solar value chain to develop a strong clean energy economy.
“Under the Obama Administration, the amount of solar powering homes, businesses, and military bases has grown by nearly 500 percent – from 1,100 megawatts in 2008 to more than 6,400 megawatts today. Today, the solar industry employs more than 119,000 Americans at 5,600 companies, mostly small businesses, across all 50 states – this is more than double the number of Americans working in solar in 2009. The U.S. now has enough installed solar capacity to power a million households and the solar industry is on track to set another record year in 2013 as costs continue to fall.
“SEIA looks forward to working with the EPA and DOE to work towards the Obama Administration’s goals to achieve energy independence, create clean energy jobs, fight climate change and ignite economic growth.”
I'm the director of CleanTechnica, the most popular clean energy website in the world, and Planetsave, a leading green and science news site. I've been covering green news of various sorts since 2008, and I've been especially focused on solar energy, electric vehicles, bicycling, and wind energy for the past few years. You can also find my work on Scientific American, Reuters, Think Progress, GE's ecomagination site, several sites in the Important Media network, & many other places. To connect on some of your favorite social networks, go to zacharyshahan.com or click on some of the links below.