Cars Gallons Of Light

Published on February 13th, 2013 | by Zachary Shahan

6

Gallons Of Light

February 13th, 2013 by  

Tesla cars are already pretty dang popular. However, as with all electric vehicles, there’s a lot of room for improvement on the marketing side of things. Frankly, reaching out to the desires and emotions of common people is something we all need to do better.

Jordan Bloch, who’s in the business of doing this, was apparently inspired enough by Tesla but disappointed enough in its videos to go ahead and create a great video on Tesla’s Model S and solar-powered superchargers for the company. Here’s the video, followed by the introduction on the story behind the film:


The Making of Gallons Of Light

It was November 2012, and I had just moved from New York City to Los Angeles. My girlfriend and I were walking down the 3rd Street Promenade in Santa Monica, CA, and I noticed the Tesla retail store.

I’d heard about Tesla, but seeing the car in person…I was floored. Beyond the car itself, Tesla was creating a network of free, solar-powered Superchargers in partnership with Solar City. This was the future of transportation.

As I looked around the store, my eyes wandered to plasma screens showing footage of the Model S. Frankly, I wasn’t impressed. Where was the cinematic flair, the story, the emotion? I knew I could do better.

As I stared at the monitors surrounding me, I saw an incredible opportunity: to create a commercial that tied together the Model S and the Superchargers.

I went home and contemplated the challenge I was up against. Where would I get a Model S for my project? A hot commodity, the car was massively backordered.

The prospect was daunting to say the least….

For the full story (worth the read, imho) and many pics, check out: The Making of Gallons Of Light 
 
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About the Author

is tryin' to help society help itself (and other species) one letter at a time. He spends most of his time here on CleanTechnica as its director and chief editor. Otherwise, he's probably enthusiastically fulfilling his duties as the director/editor of EV Obsession, Gas2, Solar Love, Planetsave, or Bikocity; or as president of Important Media. Zach is recognized globally as a solar energy, electric car, energy storage, and wind energy expert. If you would like him to speak at a related conference or event, connect with him via social media: ZacharyShahan.com, .



  • Angela

    Great commercial. I think this will do better than their previous video.

  • Alex

    National Geographic – Tesla Model S : youtu.be/1OiG8uB6Cic

  • Marshall Harris

    Very neat commercial. Someone should show that to Elon

    • I’m pretty sure he’s seen it. Think this guy is doing paid work for Tesla now.

  • ThomasGerke

    That means that the Model S is powered by photons…photonic engines to speed. sounds kinda cool. (if you grew up watching Star Trek 😉 )

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