Just about everyone has owned a pair of Levi Strauss jeans, unless you’re still into wearing polyester. Levi Strauss is a known icon in the clothing industry. Now it is setting the standard again with a new denim collection that will incorporate over 3.5 million recycled bottles into their clothing.
This is a great way to promote recycling by an industry leader and help lower the environmental impact of its products.
This is not Levi’s first attempt to be eco-friendly. Last year, the company launched its Water<Less collection that lowered the amount of water used in manufacturing by an average of 20%. The new collection will be deemed the Waste<Less collection.
Here are some more details on the new Levi Strauss jeans from BusinessGreen:
The Waste<Less denim trousers will each include at least 20 per cent post-consumer waste, equating to eight plastic 300ml to 500ml plastic bottles per pair.
The denim will include PET plastic and other polyethylene terephthalate materials, such as brown beer bottles and black food trays that have been collected by local recycling programs across the US.
The bottles and food trays will be sorted by colour, crushed into flakes and made into a polyester fibre, which will then be mixed with cotton fibre to create cotton yarn by Levi’s partner company Cone Denim.
Levi’s said the resulting fabric will also have an undertone of the colour of the bottles used.
James Curleigh, global president of Levi’s brand, says: “By adding value to waste, we hope to change the way people think about recycling.
“This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.”
More and more of the bigger-named clothing brands are joining in on lowering their environmental impact.
Holds an electronic's engineering degree and is working toward a second degree in IT/web development. Enjoy's renewable energy topic's and has a passion for the environment. Part time writer and web developer, full time husband and father.