Polar Bear Commercial [VIDEO]
September 16th, 2010 by Zachary Shahan
Have you seen this excellent, beautiful, and clever Nissan LEAFTM commercial yet? I just watched it, and as you can tell from my question, I am a fan. It nails several key issues:
- It connects to people’s sense of empathy and care, by showing a beautiful, homeless polar bear;
- It doesn’t ignore the issue of climate change (with plenty of proof and scientific consensus on this issue, it’s time to stop ignoring that global warming is happening);
- It is beautifully shot, something to admire.
I also love what Joe Romm of Climate Progress made sure to mention: “Nissan ran this on Thursday’s National Football League opener, which featured the New Orleans Saints, the closest thing we have to America’s team thanks to Hurricane Katrina. Coincidence? I think not.”
The lessons I hope other companies (and politicians) take from this are:
- As I said above, it is time to stop ignoring the reality and the effects global warming;
- If they don’t address global warming, someone else will (and is likely to benefit greatly from doing so). In other words, if you’re worried about others capitalizing on the inevitable changes coming as a result of climate change and peak oil, get your act together and out-compete them in fast-growing clean tech markets.
- Global warming doesn’t have to be a negative issue that makes you cringe. Turn this problem on its head — look at and get involved in the solutions to it.
Any other thoughts on this commercial? Love it? Like it? Meh? Hate it?
Keep up to date with all the hottest cleantech news by subscribing to our (free) cleantech newsletter, or keep an eye on sector-specific news by getting our (also free) solar energy newsletter, electric vehicle newsletter, or wind energy newsletter.
Google+
About the Author
Zachary Shahan spends most of his time here on CleanTechnica as the director/chief editor. Otherwise, he's probably enthusiastically fulfilling his duties as the director/editor of Solar Love, EV Obsession, Planetsave, or Bikocity. Zach is recognized globally as a solar energy, electric car, and wind energy expert. If you would like him to speak at a related conference or event, connect with him via social media. You can connect with Zach on any popular social networking site you like. Links to all of his main social media profiles are on ZacharyShahan.com.
Related Posts
Nissan & Kia Get Serious About EV Advertising (+ Other EV News) →
Carlos Ghosn: Climate Change One Of Nissan’s Primary Reasons For Releasing EVs →
Why I Married My Nissan LEAF →
Pingback: Extinction: Not Just for Polar Bears Any More – Planetsave
Pingback: One More News Wrap-Up « Zachary Shahan
Pingback: Nissan Leaf | Spotanatomy.it