A little known ski resort in Western Massachusetts erected a wind turbine to help power its operations in the Fall of 2007. With a total price tag of $4M, many wondered if it would pay off.
Fighting global warming is a natural for ski resorts. Their success depends on winter. Even in red state Utah, ski resorts are increasingly trying to find clean energy solutions. Alta is buying 23% of its electricity through Utah Power’s Blue Sky wind energy program. Park City Mountain Resort is purchasing clean energy, too, but also surveying its land to determine the potential for a homegrown wind farm.
There are a slew of rule changes for energy efficiency tax credits from the stimulus bill, and many of these should help small businesses, like ski resorts, quickly capitalize on clean tech projects to reduce their consumption and perhaps install wind or solar farms. Among the changes,
So what about Jiminy Peak? Its “Zephyr” wind turbine, pictured here, had an up-front cost of roughly $4M after the assessments, installation, and purchase. The resort reported it is saving $450,000 per year, which means that the turbine will pay for itself in less than ten years and provide reliable electricity for many years after. Jiminy Peak has protected itself from fluctuations in energy costs and power outages, and meanwhile given itself a nice PR victory. And like many ski areas, Jiminy Peak is windiest in the winter, which is when it needs the most energy, so the peak usage rate savings add an additional incentive. So if Jiminy Peak had such tremendous success with its wind turbine, why aren’t more ski resorts following suit?
Scott Cooney is the author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and hopes that the green economy will someday just be referred to as…the economy.
Photo credit: Dan of Fairfax on Flickr Creative Commons
Scott Cooney (twitter: scottcooney) is an adjunct professor Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. As a serial eco-entrepreneur who has started, grown and sold multiple green businesses, Scott believes that capitalism, true capitalism, can be a powerful force for change, but that our current version of capitalism is severely hampered by perverse subsidies and negative externalities that make unsustainable products less expensive than healthier alternatives. Scott is a vegetarian, an avid cyclist, and an organic gardener. Find Scott on Google Plus