UPS will begin a six month test of a Class 6 medium-duty electric truck from southern California startup Thor. Depending on how that test goes, UPS could become the company’s first customer.
A number of companies around the world have placed pre-orders for the Tesla Semi, and a preponderance of those orders seem to be coming from purveyors of food and beverages. PepsiCo has ordered 100, Anheuser-Busch has ordered 40, restaurant supplier Sysco is taking 50, and Canadian grocery chain Loblaw’s wants 25. Why is this particular industry so interested in electric trucks? As a recent article in Popular Mechanics points out, there are several good reasons.
Thor is one of the most powerful gods of Norse mythology. Known for his prodigious strength and fierce loyalty, the website “Norse Mythology For Smart People” describes him as “the brawny thunder god, the archetype of a loyal and honorable warrior, the ideal toward which the average human warrior aspired.” He later became the archetype for the Marvel Comics superhero of the same name.
