Tesla is proving that its investments in research and development (R&D) is a better investment than advertising. In October 2021, I wrote about a comparison that Visual Capitalist made that showed Tesla’s spending compared with that of legacy automakers such as General Motors, Toyota, and Ford. In that comparison, Tesla … [continued]
Originally posted on EVANNEX. By Charles Morris Automobiles and advertising are symbiotic industries. The auto industry dropped over 14 billion bucks on ads in the US in 2018, a spend second only to that of the (much more fragmented) retail industry. Automakers advertise in every conceivable medium, from TV to radio to print to … [continued]
Tesla has been spending $2,984 on R&D per car sold. Its competitors? Not even half as much.
Around the end of April, Car and Driver reported that Tesla “continues to lose money making vehicles,” which is completely opposite of the truth. The article noted that Tesla shared good Model 3 and Model Y delivery numbers and then focused on the media reports of a Model S that … [continued]
