Tesla used to absolutely dominate brand loyalty surveys in the United States, and elsewhere. The vast majority of Tesla buyers said they’d buy a Tesla again or buy a Tesla as their next vehicle. However, recent research has shown that Tesla brand loyalty has dropped a lot in the past … [continued]
The long term outlook for EV sales is improving, regardless of evaporating tax credits and Tesla’s ongoing brand reputation crisis.
I thought we must have covered this report, but it seems we have not. Well, we have covered S&P Global Mobility reports in years past, including last year, when Tesla was still #1 in auto brand loyalty. However, a leaked update of the latest S&P Global Mobility report indicates that … [continued]
Another bad week for Tesla is punctuated by another wrinkle in the Epstein scandal and word that the US Air Force wants to use Cybertrucks for target practice.
Tesla CEO Elon Musk announces his own political party, in yet another desperate attempt to redeem the Tesla brand from his budget-cutting role in the White House.
Tesla owners are more likely to buy another Tesla than owners of any other vehicle brand are likely to buy another model from the brand they are driving. That has been the case for a long time in the USA, and it continued to be the case in the first … [continued]
Tesla may still be retaining customers to a greater degree than other automakers (based on 2022 data), but it has taken a serious reputational hit. A recent survey of 100 top brands showed that Tesla’s brand reputation dropped from #11 in this ranking to #62. Not a great result in … [continued]
Tesla’s brand loyalty has been notably high compared to some automakers, and with recent price cuts, the company has made it appealing for many to stick with the brand. As some express concerns about the current macroeconomic conditions, increasing competition, and the CEO’s public persona, data show that Tesla’s brand … [continued]
Electric vehicles are quickly becoming the center of attention in the auto industry, and while Tesla has been dominating deliveries and production of zero-tailpipe-emission vehicles in recent years, it’s also becoming more valuable as a brand. New research from one firm has named Tesla the world’s most valuable automotive brand, … [continued]
A new study has found that Tesla has the highest brand loyalty in Norway.
