Tesla may still be retaining customers to a greater degree than other automakers (based on 2022 data), but it has taken a serious reputational hit. A recent survey of 100 top brands showed that Tesla’s brand reputation dropped from #11 in this ranking to #62. Not a great result in … [continued]
Tesla’s brand loyalty has been notably high compared to some automakers, and with recent price cuts, the company has made it appealing for many to stick with the brand. As some express concerns about the current macroeconomic conditions, increasing competition, and the CEO’s public persona, data show that Tesla’s brand … [continued]
Electric vehicles are quickly becoming the center of attention in the auto industry, and while Tesla has been dominating deliveries and production of zero-tailpipe-emission vehicles in recent years, it’s also becoming more valuable as a brand. New research from one firm has named Tesla the world’s most valuable automotive brand, … [continued]
A new study has found that Tesla has the highest brand loyalty in Norway.
I cannot speak for the rest of the $58.78 billion market cap of Tesla [TSLA], but from my perspective as a tiny, tiny, tiny shareholder and as someone who has obsessively covered Tesla professionally for several years, I’ve got a few thoughts on why it is Tesla has surpassed GM and Ford to become the most valuable American automaker. Let’s look at this in 7 parts.
Tesla made electric cars cool. The importance of that masterpiece of marketing is hard to overstate. It was the centerpiece of the company’s strategy from the very beginning, and it continues to be the heart of the brand’s appeal today.
