San Onofre

Sustainable Brands 2013 Day One | San Onofre Goes Solar!

Well, alright, it hasn’t happened yet. But listening to various panelists talk about consumer research they’ve conducted, it’s clear the public wants solar power much, much more than nuclear. Sustainable Brands 2013 launched with a day of workshops on a wide range of topics, with all sorts of interesting news. The panels I sat in ranged from one on Life Cycle Assessment to one on Systems Thinking. Driving past San Onofre on the way down from LA, it looked as ominous dormant as it did when it was active. They’re threatening to re-open it, but with solar getting so cheap, is it really worth the risk?