Martin Eberhard

The Revolutionary Tesla Roadster

The five co-founders of Tesla — Marc Tarpenning, Martin Eberhard, Elon Musk, JB Straubel, and Ian Wright — were certainly greenies, and the environmental value of EVs was one of their prime motivators. However, they were also rocket scientists and sports car connoisseurs, and they were well aware of another exciting advantage of electric powertrains.

An Automaker Is Born — The Early Days Of Tesla (New Book Excerpt)

It sometimes happens that a symbolic event marking the end of one era neatly coincides with an event that ushers in the next, although no one notices the concurrence at the time. In late 2003, a brief renaissance of electric vehicles came to an ignominious end, as GM rounded up and smashed its EV1 electric cars. Just a few weeks later, three Silicon Valley entrepreneurs sat down for a fateful lunch.

Tesla’s Wild Ride — Birth to 2020

The past 12 years of Tesla’s growth and development has been a sight to see, and it’s been a terrific story to cover closely since 2012. This past week was the 10 year anniversary of Tesla buying its Fremont factory from Toyota and GM. Tesla cofounder and CEO Elon Musk recently reflected on the company’s growth since then and memories of that period, which feels like a lifetime ago.

The Nobel Prize, Exxon & The Beginning Of A Battery Revolution

It would be hard to think of any technology more critical to today’s technological wonders than the lithium-ion battery, which is found in everything from tiny hearing aids to giant power plants. Three pioneers of our “rechargeable world” — John Goodenough, Stanley Whittingham, and Akira Yoshino — have now won a well-deserved Nobel Prize in chemistry for their work in developing lithium-ion energy storage technology (as reported by Bloomberg).

Volkswagen Missed Its 2018 Electric Vehicle Goal (From 2010) By ~217,000 Units

A Tesla Motors Club forum member somehow came across a 2018 electric vehicle (EV) sales target from Volkswagen Group that the company shared back in 2010. Volkswagen was hoping to sell ~300,000 EVs a year by 2018. It turns out the 2018 total was more like … 82,685 (and that’s counting a bunch of plug-in hybrids as electric vehicles, which many people wouldn’t count).