German automakers

My Interview With Peter Mertens, Former Board Member of Audi, Volkswagen Group, Volvo, & Jaguar…

After my article “There Will Be Blood” was published here on CleanTechnica, Peter Mertens, the former Head of R&D at Audi and former Board Member of Audi, Volkswagen, Volvo, and Jaguar Land Rover, and now Board Member of Faurecia, Recogni and Chairman of the Advisory Board of Valens, reached out to me and asked if I am interested in an interview with him.

Auto Industry: Incentivized To Not Change

Every nation of this world will do its best to protect its industry for the good of the country’s economy and its people. Politicians are elected to make sure industries and jobs are doing well, to stabilize income, and to reduce risk. There is absolutely nothing wrong with this protection. Unfortunately, politics can, by trying its very best to support its industry, destroy it without even realizing what’s happening. This has happened before, and there is a large risk that it’s happening today in the largest automotive producing countries, like Germany, Japan, and the USA.

Many In Germany Still In A Diesel-Fueled Daze, In Denial About EV Transition

The German auto industry has been through quite a scandal surrounding dieselgate. But that’s not stopping some from clinging to diesel. The Verge reports, “Germany is divided about the future of its most important industry: while some automakers pursue electric vehicles, a noisy group of diesel-energy enthusiasts are expressing their frustration through protests. These have gone on every weekend so far this year.”

Conflicted German Automakers Struggle With EV Transition

It’s no secret that legacy automakers are making the transition to electric vehicles only reluctantly, in response to regulatory pressure from governments and to competitive pressure from Tesla. Contrary to what many seem to believe, Big Auto’s reluctance to embrace EVs is not merely the usual corporate fear of the future, nor is it the result of any oil industry-fueled conspiracy (as far as we know). It’s a simple matter of money — there are good reasons to believe that electrification will take a major bite out of industry profits, as BMW and Daimler execs recently acknowledged.