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Browsing the "cradle to grave" Tag

CleanTechnica Occasional Book Club: Cradle To Cradle

March 7th, 2018 | by Matthew Klippenstein

Cradle to Cradle made industrial ecology and the circular economy a lot more mainstream than they had previously been. They’re both still niche notions, but without Cradle to Cradle they’d be a lot more obscure. And if you’re interested in sustainability, the book (or at a minimum this summary!) is required reading


There’s A Fortune In Your Trashcan | Sustainable Brands 2013

June 8th, 2013 | by Susanna Schick

Recycling was a big topic at Sustainable Brands this year. More specifically, how brands are making money out of trash. A perfect storm of forces has coalesced to make recycled plastics more viable than they used to be, and sometimes more viable than virgin plastics. A persistently weak economy, a generation growing up with terror of environmental collapse, and the passion to do their best to prevent that, and “waste” becoming more plentiful than crude oil. William McDonough's pioneering work in Cradle to Cradle is finally heading into the mainstream



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