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Browsing the "communication" Tag

Climate Change & Metaphors: A Primer

February 16th, 2019 | by Michael Barnard

We have majority acceptance of the science, the remaining deniers are pretty motivated thinkers and the biggest problem is getting people to see the need for action right now


Elon Musk’s Unusual Communication Tendencies, + A Recommendation

September 2nd, 2017 | by Matt Pressman

Elon Musk has built game-changing businesses transforming the automotive, aerospace, and energy industries. Part of Musk's unique skillset is his ability to learn fast and communicate what he's learned so brilliantly. According to Matthew DeBord at Business Insider, Elon Musk "is certainly one of humanity's most accomplished autodidacts: he has taught himself automotive engineering, rocket science, and solar design. Because he's an autodidact, he's also a didact — he likes to explain what's he's learned and knows to others."


Nuance vs Simple Messages

August 17th, 2017 | by Zachary Shahan

We're in the business of communications here at CleanTechnica. We have to constantly consider how to communicate in a useful, interesting, and clear way. One topic that comes up practically every day is how to balance simple messages with the extra depth, nuance, and details that create a more complete story


How To Handle Trolls — Cleantech Communication Handbook Coming

June 14th, 2017 | by Zachary Shahan

Working in the cleantech communication business since the middle of 2009, I can say that I've picked up quite a few cleantech communication tips, and I try to sharpen them every day. Unfortunately, I've also seen a lot of examples of bad, bad, bad cleantech communication — communication flubs are quite abundant in this field. (And, yeah, I've been the person behind those bad examples from time to time.) Many cleantech enthusiasts actually use talking points and discussion strategies that are counterproductive. Yikes!



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