Branded Thought Leadership Series
CleanTechnica’s branded thought leadership series offering gives advertisers an opportunity to be positioned as a thought leader in an area of focus, and get long-term exposure on a topic of their choice using CleanTechnica’s SEO influence with a dedicated URL (example: https://cleantechnica.com/ev-charging/).
The branded series can include any or all of the following:
- an opportunity to be interviewed in all articles in the series, providing adjacency to other established thought leaders and innovators
- a dedicated page on the topic, with a keyword-specific permalink
- a series of articles on the topic, curated by CleanTechnica staff and with input from the company, showcasing the advertiser’s expertise along with industry insights. The articles can all contain branding and banner ads for the advertiser, if desired. Here’s an example of one of the articles in a series
- a dedicated sidebar, with an ad for the advertiser permanently in place
Key benefits of this approach include brand awareness through placement alongside other industry leaders, as well as longevity and searchability. CleanTechnica is a well-respected site in all things clean tech, so these branded series have a good chance to drive ongoing, long-tail attention and traffic to advertisers, both from the articles as well as the page itself.
If you’re interested in running a branded series with CleanTechnica, fill out our advertiser intake form.
