Responding to a Trillion-Dollar Call to Retrofit Buildings
The serial entrepreneur Sir Richard Branson brought to life an international need and business opportunity centered on thermally upgrading existing buildings, the world’s biggest users of energy. NYC’s Empire State Building was able to reduce its energy use by 40% thanks to a retrofit. Sir Richard founded the “Carbon War Room” based in Washington D.C. to unite international entrepreneurs, business leaders, researchers, policy experts, thinkers, to focus on solutions, not rhetoric, in efforts to tangibly combat climate change while creating 1000’s of “green” jobs.