Top Automakers in US for Share of Their Sales Being Electric — Charts

September 30, 2024October 1, 20243 months ago Zachary Shahan 0 Comments

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After three other US auto market reports for the 2nd quarter of 2024, I’m on to the last one, and it’s my favorite one. This one looks at the share of different auto brands’ and auto groups’ sales that are electric*. This report is more fleshed out than ever this time too, because I’ve dug up a bit more data this quarter (making my spreadsheets dizzying, but that’s my own issue to deal with).

Starting with brands, we’ve got a bit of a shakeup, but also some caveats. Jaguar and Fiat have come out of nowhere and run away with the gold and silver. That said, both brands have relatively low total sales in the US. Jaguar’s 59% BEV share is from just 1,188 BEV sales, or 0.4% of the US BEV market. Fiat’s numbers are even lower, as it’s the smallest-volume auto brand in the USA. Fiat had a whopping 163 EV sales in Q2 (rounded, that’s 0.0% of US BEV sales), but that is indeed 52% of its total, 316 sales. So, yes, the brands leading in this category are not big EV sellers.

The next two auto brands are of a more notable size. Cadillac, a previous winner in this competition, still had a very impressive 19% of its US auto sales coming from electrics. The LYRIQ is truly a hot commodity and logged 7,294 sales in the second quarter! I can’t wait to see what heights Cadillac reaches when the OPTIQ arrives. And I’m curious to see how much the Cadillac experience might lead others to believe in BEVs and follow suit.

With 15% of its sales coming from BEVs, one might think BMW deserves to be higher up the ranking than 5th. But that’s the competitiveness in this market today. Kudos to BMW for the noble effort, but do better. Having 14,081 BEV sales last quarter, though, BMW is the brand in the top five that has the highest-volume BEV sales.

Honorable mention is also due for four more premium brands — Genesis (13%), Audi (11%), MINI (11%), and Mercedes (10%). Then you’ve got the top mass-market brands — Kia (9%), Hyundai (8%), Volkswagen (6%), and Ford (5%). I think these brands should look at what their higher-class colleagues are doing and strive for more, but maybe their dealers also need to learn some lessons on how to sell BEVs as better products.

That was brands. How about automotive groups or partnerships?

As you can see above, this is where BMW Group gets its glory and comes out on top. With 15% of its sales coming from BEVs, no auto group did better in the second quarter of 2024. Mercedes held strong for silver just above 10%. The leading mass-market automotive groups are then Hyundai–Kia (8%) and Volkswagen Group (7%). One would hope that all of these brands and several more will reach 10% within a year.

* Naturally, there are five pure-EV companies on the market and one additional brand that only sell BEVs and should be at the top of these charts, but that wouldn’t be of much use for this article and comparison. But, yes, these are the actual market leaders for this metric: