Electric Vehicles At Center Of Volkswagen’s “Core Values” Realignment
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On Monday, a day before the giant IAA auto show in Germany kicked off, Volkswagen announced that it was realigning its model lineup to center it more around the company’s “core values.” I’ll be honest — I’m still not really sure what the company’s core values are, aside from making money selling as many vehicles as it can, but I am happy that this realignment apparently involves a stronger push into electric vehicles.
With European buyers increasingly switching to electric vehicles, and Volkswagen already the top selling brand in Europe for plugin vehicle sales — and Volkswagen Group as a whole having almost three times as many plugin vehicle sales as #2 BMW Group — I guess it’s not the biggest surprise that the company is looking to push EVs more and more. Nonetheless, it is more than welcome! Also, hopefully it will push the entire market to try harder and make EVs more of a centerpiece of their business — in Europe, at least.
Here’s more from Volkswagen on the company’s shift:
“Volkswagen will be presenting the results of three years of intensive development work at the IAA MOBILITY 2025 (8-14 September) in Munich, signalling the brand’s new direction. Inspired by the phrase ‘True Volkswagen’, the company has really honed in on typical Volkswagen strengths such as clean design with recognition factor, high standards of quality, an attractive price-performance ratio, intuitive operating concepts and innovative technologies.
“The result is a model range that, for the most part, is made up of new vehicles and will now be on display for the first time at the IAA MOBILITY 2025. Future new additions to the range include four electric cars in the small car and compact segment, which will be gradually launched onto the market from 2026. In addition to the new ID. Polo and ID. Polo GTI, which will still be camouflaged for their appearance at the IAA, the new ID. CROSS Concept — a near-production-ready compact SUV concept vehicle — will also make its debut at the event. The entry-level model ID. EVERY1, priced at 20,000 euros, will round off the attractive range of all-electric small cars in the future. Coinciding with this, the brand will launch its new naming strategy, with the ID. Polo as the first vehicle to reflect the new approach. Established VW vehicle names will also be transferred to electric vehicles.”
Some of that at the beginning is, well, … something. But when it gets down to the actual, real-world products, it’s a strong positive that the company is focusing a lot of attention on EVs and smaller, affordable vehicles.
That said, it’s not all dandelions and sycamore trees. “Furthermore, Volkswagen is also continuing its product campaign for its combustion-engine models and will be presenting the new edition of the million-best-seller T-Roc in Munich. It complements the range of newly developed Tiguan, Tayron and Passat models,” the company adds. “However, special models such as the ID.3 GTX FIRE+ICE also showcase the Wolfsburg-based brand’s new spirit.”
So, really, is this a huge realignment or more of the same? I don’t know. It feels like a confusing, hazy marketing campaign, but as long as electric vehicles are the primary focus, I shouldn’t complain.
For more on the new Volkswagen EV models and news, see:
- Volkswagen Delivers 1.5 Millionth ID. Model!
- Cool Electric Car Concept & Volkswagen EV Lineup Rollout at IAA
- Volkswagen’s Naming Change For Electric Cars Is A Huge Deal
- ID.3 GTX FIRE+ICE: Volkswagen Starts Series Production in Zwickau & Dresden
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