Scout EV: This Could Really Go Somewhere

I was just watching an Australian Open semifinal between Novak Djokovic and Alexander Zverev. Unfortunately, it was cut short due to injury and the tennis world missed out on watching what surely could have been an epic match of tennis. However, even in that short time, I saw a commercial for Scout and its coming EV. I’ve seen this ad a handful of times this past week while watching the tennis matches I could catch. The commercial really impressed me the first time I watched it, but this last time I saw it, whether because of good filmmaking or because of how compelling the EV looks (or a combo of both), I got really inspired.

I can’t find the commercial on YouTube, unfortunately. Here’s a related one that is pretty good, though:

Here’s another fun one, but one that doesn’t show off the new Scout EV:

And here’s more history, but again, lacking the new EV version:

Perhaps I’m a sucker for nostalgia turned into futuristic EV designs, but it just feels like this vehicle is such a great combo of the past and the future that it could tug on heart strings, stimulate synapses, and really sell well. Also, it’s the class and kind of vehicle many people in the US love.

Pricing isn’t bad either. The website notes, “Entry models starting as low as $50,000 with available incentives. Retail prices starting under $60,000.” That lower end price might need to be updated soon, presuming Donald Trump axes the EV tax credit, but this is still quite good. It’s competitive pricing for a vehicle of this size and capability. Of course, it’s all a forecast for now, as the new Scout EVs aren’t expected to go into production until 2027. But that might also be why the good combo of capabilities and price is projected.

When it comes down to it, many of us buy vehicles because of their design, and the big thing with Scout is that it just seems to absolutely nail the look, and the link between the past and the future. I could imagine millions of people being drawn to this vehicle. (Note: I’m not projecting millions of sales, just a strong level of attraction and interest.)

At the moment, the expectation is that the pure electric vehicles from Scout — in SUV or truck format — will have up to 350 miles of range, while extended range versions will provide about 500 miles. As you can see, this is all projection, and we have to wait to see how things develop. But with the company already heavily advocating for it, I have some faith the Volkswagen-owned brand will break through. What do you think?

You can learn more about Scout and the Scout Traveler (SUV) and Scout Terra (truck) on the company’s website for more.

Oh, yeah, another big bonus: Scout is working to offer its vehicles directly to consumers, bypassing despised and heavily shunned auto dealerships. That’s another thing that should help to move units.

Related stories from recent months:

• Desperate Trouble In The US May Force Volkswagen To Rethink Scout Brand
• Scout “Back To Work” Campaign Pays Homage To The Original