Tesla Overhauling Retail Locations To Focus More On Energy Storage Products
Support CleanTechnica's work through a Substack subscription or on Stripe.
Accompanying the launch of the its Powerwall 2.0 offering, Tesla will reportedly begin completely overhauling many retail locations to focus more on the energy storage side of its business.
The retail facelift will reportedly involve the installation of various interactive displays explaining how the firm’s energy storage products work in simple language.
Importantly, this overhaul will also involve a transition to the company actually taking Powerwall 2.0 orders in the store, as well as online, according to Business Insider (previously, all ordering of the Tesla Powerwall was done online).
Notably, the move closely follows the SolarCity acquisition, and likely serves as a sign of things to come. Presumably, the company will be highlighting the recently unveiled solar PV roof options at its stores soon enough as well.
Business Insider provides more: “Tesla has already updated some stores in key locations across North America, Europe, and Australia. The company chose to focus the rollout on markets with the most demand for energy products, but the company plans to add its energy products to more stores in the near future.”
As some background, for those who may have missed our earlier coverage (including our comparison with other energy storage products and our new battery storage page), the new Tesla Powerwall 2.0 possesses 14 kilowatt-hours (kWh) of energy storage and is a capable of providing up to 5 kW of continuous power — roughly twice the capability of the company’s earlier Powerwall offering. The updated Powerwall also features a built-in inverter this time. Pricing is $5,500 (+ $1,000 for installation) — so, competitive pricing for what’s on offer. You can find many more details on the actual Tesla Powerwall page.
Photo by Matt Pressman
Sign up for CleanTechnica's Weekly Substack for Zach and Scott's in-depth analyses and high level summaries, sign up for our daily newsletter, and follow us on Google News!
Have a tip for CleanTechnica? Want to advertise? Want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Sign up for our daily newsletter for 15 new cleantech stories a day. Or sign up for our weekly one on top stories of the week if daily is too frequent.
CleanTechnica's Comment Policy