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Published on May 12th, 2012 | by Stephen Lacey


Why I Like This Solar Marketing Campaign

May 12th, 2012 by  

Clean energy has become a huge part of the political campaign this year. And certainly not in a good way. The last election cycle, all the candidates went out of their way to express their support for renewables. This year, 81% of attack ads have been about energy — many of them directly attacking technologies like solar.

With the renewable energy industry suddenly finding itself in a brutal political battle, it’s easy for many of us to get wrapped up in push back in this post-Solyndra world.

That’s why I like the ad campaign below so much. Produced by the solar services company SunRun, the ads completely avoid the exhausting political debate and put solar in a humorous frame that people can relate to — similar to a beer or car commercial. By treating solar like any other consumer product, these ads help normalize the industry.

Ultimately, this is the type of marketing campaign that — if scaled properly  — has the potential to drown out the vicious, false attacks from political organizations like Americans for Prosperity and American Crossroads.

Too bad companies like SunRun don’t have tens of millions of dollars to throw around for national advertising.

This article was originally published on Climate Progress and has reposted with permission. 
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About the Author

is an editor at Greentech Media. Formerly, he was a reporter/blogger for Climate Progress, where he wrote about clean energy policy, technologies, and finance. Before joining CP, he was an editor/producer with RenewableEnergyWorld.com. He received his B.A. in journalism from Franklin Pierce University.

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