Market Research NCE-3

Published on December 16th, 2015 | by Joshua S Hill

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Positive Social Media On Climate Action Up 700%

December 16th, 2015 by  

The growth of positive social media commentary on climate action and economic growth has skyrocketed 700% over the last three years, according to new analysis.

A new analysis from the New Climate Economy thinktank has found that positive social media messages regarding climate action and economic growth have increased nearly eightfold over the past three years, based on research done covering media published between January 2013 and culminating just after the conclusion of COP21 in Paris, on 13 December, 2015.

According to the New Climate Economy (NCE), the flagship project of the Global Commission on the Economy and Climate, this dramatic shift in thinking “is indicative of a broader change in how business leaders, investors, and governments understand the relationship between tackling climate change and economic growth, and increasingly see the two goals as mutually compatible.”

Volume of Posts about Climate Action and Economic Growth up to 13 December 2015

 

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The NCE team analyzed over 430,000 relevant English-language social media posts from Twitter, Facebook, blogs, and online forums, and found that positive messages about economic growth and climate action has increased by approximately 700%. This figure was reached by comparing the year and a half before June, 2014 to the year and a half following.

Messages specifically focused on the compatibility between climate action and economic growth grew a staggering 1500%.

Comparatively, negative social media commentary suggesting that climate action is too costly dropped by almost 15%.

Proportion of Posts about Climate Action and Economic Growth to 13 December 2015

 

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“The positive shift in how people are talking about climate action and economic growth is striking,” said Helen Mountford, Programme Director of the New Climate Economy. “And the change in opinion on social media is just one part of the larger story. From business leaders, to government policymakers around the world, to economists, to mayors, to the general public, there is a deepening understanding that climate action is not only necessary, but it can also be good for development and growth. This understanding is now beginning to take root and certainly contributed to the positive momentum driving the successful Paris Agreement.”

The analysis was based on key words including climate, environment, climate change, CO2, carbon, emissions, global warming, economy, economics, economies, growth, GDP, and degrowth. The researchers used Crimson Hexagon, a social media analytics company, which “was best able to deliver a platform that could help the team monitor discourse across social and traditional media.”

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The Topic Waves feature can be used to reveal the evolving stories in social media conversations and visualize the volume of conversation associated with topics over time. They are used for the purpose of identifying themes in the online conversation surrounding a certain topic, and present a quick way for understanding trends over time. Topic Waves identifies clusters of similar posts and plots the volume of these clusters over the selected time frame.

Source: Social Analytics Supports New Climate Economy’s Perception Initiative
Crimson Hexagon’s Platform Shows Evolving Opinions on Climate Action and Growth (PDF)

 

 
 
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About the Author

I'm a Christian, a nerd, a geek, and I believe that we're pretty quickly directing planet-Earth into hell in a handbasket! I also write for Fantasy Book Review (.co.uk), and can be found writing articles for a variety of other sites. Check me out at about.me for more.



  • Dragon

    This huge and sudden shift in the conversation is bizarre. I wonder what caused it? COP21’s approach getting people talking? All the environmental and social justice groups prompting people to take actions leading up to COP? Some secret group of billionaires paying people to say good things, or ceasing to pay people to say bad things? Very weird… But good.

  • Freddy D

    This is incredibly positive. To solve climate change requires 3 things:
    1) technical feasibility
    2) economic feasibility
    3) political will.
    Anyone well versed in the facts ( see BNEF, Lazard reports on LCOE, and others shown here and elsewhere) know that 1 and 2 are done deals. In fact, despite political opposition, renewable energy is taking off for pure economic reasons. This article suggests that people are finally clueing in to the facts and the political will might be building.
    Next I’ll add a 4th to the list: flawless political execution. This will be hard but again, the economics will help.

    • mike_dyke

      “flawless political execution” can mean “Politicians, you can either do it correctly or we’ll chop your head off!”
      🙂

      • Ross

        A single stroke would be flawless.

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