Published on July 16th, 2014 | by James Ayre2
Think That You Can Hack A Tesla Model S? Enter Competition To Win $10,000
July 16th, 2014 by James Ayre
The organizers there are giving anyone who registers the chance to win a $10,000 prize by hacking into a Model S that will be on display at the event — so, what do you say?
The exact rules of the competition have yet to be revealed, so it’s yet to be made exactly clear what “hack” means in this context — still, certainly an interesting approach to PR.
Unsurprisingly, Tesla isn’t involved in the competition officially, but that’s not to say that the company couldn’t potentially benefit from it.
Green Car Reports provides more:
Hacking could take many forms in the entirely-electric Tesla, from bringing up websites on its central display screen to operating major functions of the car from a remote computer. Some enterprising individuals have already accomplished the former in the past, managing to run a web browser on the car’s 17-inch screen.
In that instance, back in April, Tesla actually contacted the individual responsible warning that the car’s warranty would be void should any changes be made.
Given the Model S’s high-tech nature, it’s no surprise that Tesla already takes security very seriously. It has a full vulnerability disclosure program, allowing users to report any flaws in the car’s system, and employed ex-Apple security expert Kristin Paget to improve the car’s digital security.
It’ll be interesting to see what, if anything, comes out of this.
In related news, the Model S recently received the highest rating in the Total Quality Index. For those of us who don’t know what the Total Quality Index is, it is: “The Strategic Vision Total Quality Index score is a holistic measure that encompasses positive and negative product experiences including reliability, actual problems, driving excitement and other measures that collectively are energized by the emotional response associated with the aggregate of all those experiences – hence Total Quality.”
So, in other words, just more high-praise and acclaim for the Model S. No surprise there.
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