Published on April 23rd, 2014 | by James Ayre7
Fiat 500e To Be Made Available In Oregon This Summer
April 23rd, 2014 by James Ayre
The “cute” little EV will be offered for sale in (at least) a couple of key Oregon markets starting sometime this summer.
Given that the Fiat 500e is essentially just a compliance vehicle — designed specifically to meet California’s zero-emission vehicle mandate — it’s rather humorous to see the (relative) success that the model has had.
The move to expand into markets other than California has been part of Fiat’s plans from the beginning, though, the company says. The company has a three-part rollout plan that features California as the rollout market, followed by other markets with similar emission standards, followed, finally, by the general market.
Green Car Reports provides more info:
Speaking to WardsAuto at the 2014 New York Auto Show, Fiat’s US chief Jason Stoicevich said the 500e plug-in car will go on sale in Oregon this summer. Stoicevich didn’t specifically say when the 500e will arrive in Oregon, how many Fiat dealers will offer it, or how many units the Italian automaker expects to sell.
The 500e won’t sell in large volumes, though. As a compliance car built primarily to satisfy California’s zero-emission vehicle mandate, it was never intended to be a mass-market item.
Still, the vehicle has certainly had some success.
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