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Published on August 6th, 2013 | by Zachary Shahan


Tesla Motors Gobbles Up 8.4% Of Luxury Car Market (Perhaps)

8.4% of the luxury market is reportedly going to Tesla Motors. I noticed this stat somewhere the other day. Happy Chris DeMorro went ahead and wrote a full article on it. If you’ve been a CleanTechnica reader for long, you probably noticed our May story showing that the Tesla Model S has been outselling cars of the same (or a similar) class from Mercedes, BMW, and Audi. But 8.4% of the whole luxury car market? Well, as Chris notes, there is actually a bit of confusing math going on there… read on:

tesla-model-s-being-built The epic rise of Tesla Motors seems almost impossible to believe. Yet just a year into production of its first original design, the Model S, Tesla Motors has managed to grab 8.4% of the U.S. luxury car market. No wonder Wall St. loves Tesla.

Despite the fact that Tesla (claims) it is aiming for performance over luxury, the young electric automaker has managed to outsell some perennial luxury car favorites. This includes the Audi A8, BMW 7-series, and Mercedes S-class, all of which Tesla has reportedly outsold in the past quarter. With production exceeding expectations, Tesla seems poised to take over a bigger portion of the market.

In fact, Tesla has supposedly garnered as much as 8.4% of the U.S. luxury car market, a huge slice for a company that has only been building its only car for 14 months. With about 640,000 luxury cars being sold YTD in 2013, that works out to over 53,000 Tesla Model S units. But even if Tesla is exceeding its rate of production of 400 cars per week, it couldn’t have built much more than 12,000 or so units in 2013. We just have to wait for Tesla’s quarterly sales report to get some real hard numbers.

At this rate it won’t be long before Tesla breaks into the double digits, and from there? Who knows. Elon Musk’s electric car company continues to defy expectations and raise the hopes of EV advocates everywhere.

Source: Motley Fool

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About the Author

is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy for the past four years or so. Aside from his work on CleanTechnica and Planetsave, he's the Network Manager for their parent organization – Important Media – and he's the Owner/Founder of Solar Love, EV Obsession, and Bikocity. To connect with Zach on some of your favorite social networks, go to and click on the relevant buttons.

  • Rif

    FTA: With about 640,000 luxury cars being sold YTD in 2013, that works out to over 53,000 Tesla Model S units. But even if Tesla is exceeding its rate of production of 400 cars per week

    Let us keep it that Tesla made ca. 2% of US luxery cars. Not bad.

    Actually Tesla sold 5150 model S cars in 2013Q2.

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