100% Green Electricity From Ecotricity

I put this in our solar and wind news roundup yesterday, but I’ve decided it deserves more eyes (for some reason, those roundup posts aren’t extremely popular). The innovative UK cleantech firm Ecotricity is now offering only one electricity tariff, and 100% green electricity.

Previously, Ecotricity was offering two tariffs — New Energy (about 60% green) and New Energy Plus (100% green). However, it has decided to simplify the electricity purchasing process even further and only offer 100% green electricity.

“Existing customers will either enjoy a free upgrade to 100% green or enjoy a small reduction on what they currently pay to get 100% green electricity with Ecotricity,” Ecotricity wrote on Saturday.

“This is the way the energy industry has to go – there are still a dizzying number of tariffs on the market, and while Ecotricity always had only two tariffs, it doesn’t get any simpler than just one,” Dale Vince, Ecotricity founder, said.

“Green Electricity will bring further simplicity and transparency for all our customers – everyone will be on the same, easy-to-understand 100% green electricity tariff.”

For more details, check out the full Ecotricity article.