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Clean Power solar mosaic

Published on January 7th, 2013 | by Zachary Shahan

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Solar Crowdfunding Is Here — Solar Mosaic Launches New Solar Crowdfunding Site

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January 7th, 2013 by Zachary Shahan 

Crowdfunding is all the rage. Clean energy, especially solar, is about as popular as anything. Naturally, clean energy + crowdfunding = a win. We’ve written about a few clean energy crowdfunding opportunities and organizations over the past year or so (see the last section of this article), but the announcement today that Solar Mosaic is unleashing a solar crowdfunding site for the US is probably the biggest such news to date.

Of course, Solar Mosaic isn’t new to solar crowdfunding — it’s been playing this game for awhile. But it’s new platform and behind-the-scenes relationships unlock a whole new can of crowdfunding opportunity.

As Solar Mosaic ambitiously and excitedly wrote in an email to CleanTechnica earlier today: “Today marks the beginning of a new, transparent and democratic way of financing clean energy through crowdfunding that could disrupt the two largest industries in the world: energy and finance. Mosaic, an online marketplace that connects investors to high-quality solar projects, has begun offering investments to residents of California and New York as well as accredited investors from around the country. For the first time ever, the American public will be able to invest directly into clean energy projects and receive a solid return.”

Of course, in recent years, residents have been able to invest in their own solar projects, and often land a handsome financial return. But that’s been about the extent of it. Now, starting in the exceptionally green New York and California markets, residents can choose to invest beyond their homes and businesses, putting their money into solar projects that are essentially guaranteed to give them a good return on their investments. Furthermore, they can know they’re doing a good deed in protecting human civilization from itself in the process — you can’t overlook that!


The Fun Isn’t Over

If saving the world and making money while doing so isn’t enough for you, add a bit of this salt and pepper: the first investment opportunities in New York and California are for “solar projects on affordable housing apartments for low-income residents in California.”

And here are more details on the cash money side of things: “4.5% annual return, net of servicing fees, with terms of approximately nine years. With 10 year Treasuries at near historic lows (1.90%), CDs at 0.5% APY, bonds averaging 5.20% from 2003-2012 and stocks in the S&P 500 averaging 4.95% annualized returns from 2003-2012, Mosaic’s expected yields are competitive with the best investment products on the market.”

The Future Is Bright… For More Of Us

Solar Mosaic, I’m sure, will be getting something out of the huge growth potential here. But my impression of the team since Day 1 has been that it is mostly looking to help the world. The fact is, banks and big-time investors are already taking advantage of the growing solar market and the need for upfront financing. And, in the US at least, much of the public isn’t getting a share of the cake. Solar Mosaic opens up the party’s kitchen to all of us non-banks and non-rich investors (or would be investors).

“The transition to clean energy represents one of the greatest opportunities for wealth creation of our time. We created Mosaic to accelerate that transition by enabling more people to participate in it and to profit from it,” said Mosaic’s President Billy Parish.

“Energy investing has traditionally been a bank only game, but already, hundreds of people from across the United States have invested to finance solar projects through Mosaic. We expect millions more to follow,” added Dan Rosen, Mosaic’s CEO.

A quote from Sierra Club Executive Director Mike Brune on the Solar Mosaic website states: “Mosaic provides a solid, community based investment opportunity that’s also good for the planet — truly the best of both worlds.”

Yes, indeed.

Solar Mosaic was actually one of a handful of companies to receive a good bit of money from the US Department of Energy to bring down the soft costs of solar power in the US. It received $2 million back around June of 2012 to develop the platform just launched today.

Here’s one more quote from the Solar Mosaic team before strolling off on my own and rambling about some other clean energy crowdfunding platforms:

“To date, $1.1 million has been invested through Mosaic by more than 400 investors to finance twelve rooftop solar power plants in California, New Jersey, Arizona and the Navajo Nation. Though the SEC has not yet adopted rules implementing the crowdfunding provisions of the JOBS Act, Mosaic is pursuing other avenues for crowdfunding clean energy ahead of the adoption of final rules. As President Obama said after signing the JOBS Act in April 2012, ‘For the first time, ordinary Americans  will be able to go online and invest in entrepreneurs that they believe in.’”

The First?… Depends How You Phrase It

Anyone who has worked in the media business for long knows that superlatives get people’s attention. Good PR people go out of their way to proclaim ownership of a good superlative or two.

“For the first time ever, the American public will be able to invest directly into clean energy projects and receive a solid return,” Solar Mosaic noted above. I think that is true (and they probably know better than me), but as Solar Mosaic (and I) also pointed out above, is that it’s been organizing the crowdfunding of solar projects for awhile… just not as broadly.

But Solar Mosaic isn’t the only corporation looking to open up the floodgates of solar or, more broadly, clean energy crowdfunding. Here’s a quick run-down of some of the folks and big news in this arena that we’ve featured on CleanTechnica (and we’ve probably missed a few companies, organizations, and communities):

A reader also recently tipped me off to SunFunder, which looks like it is the first global solar crowdfunding project. Like Solar Mosaic, it is open to the masses — you can invest as little as $25. Anyway, we’ll write a full post focused on that company soon.

Beyond these specific groups, we’ve posted a handful of articles on the clean energy crowdfunding floodgates that are waiting to open. We’ve reposted an article from CEO of Return on Change on this potential; as well as one from Jason Best and Sherwood Neiss, two champions who led the US fight to legalize debt- and equity-based crowdfunding, co-authored Crowdfund Investing for Dummies and founded Crowdfund Capital Advisors (notably, they mentioned Solar Mosaic in that article). And, following Obama’s signing of the JOBS Act, which included this critical opportunity, John Farrell wrote a great post on the potential for community power crowdfunding. Lastly, for now at least, our network (which has weekly Google+ Hangouts “On Air” led by Jeff McIntire-Strasburg, founder of sustainablog) recently had an On Air Hangout on the broader topic of crowdfunding “green” projects.

The point of it all is: this is just the beginning, and with it being the beginning, we should have many more “first crowdfunding….” stories to share with you in the coming year or few. Since the news of the day is about Solar Mosaic, I’ll encourage you to head on over there to read more and perhaps even join the fun!

All images courtesy Solar Mosaic

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About the Author

spends most of his time here on CleanTechnica as the director/chief editor. Otherwise, he's probably enthusiastically fulfilling his duties as the director/editor of Solar Love, EV Obsession, Planetsave, or Bikocity. Zach is recognized globally as a solar energy, electric car, and wind energy expert. If you would like him to speak at a related conference or event, connect with him via social media. You can connect with Zach on any popular social networking site you like. Links to all of his main social media profiles are on ZacharyShahan.com.



  • Cindy Nawilis

    All three Solar Mosaic projects up for funding at yesterday’s launch have all been funded! The power of crowdfunding never ceases to impress.

    I’m glad I was able to add something new to your radar. I have now formally joined SunFunder’s team, so feel free to contact me at cindy.nawilis@sunfunder.com if you’d like to get more information about the company.

    Cheers to an exciting new year for solar energy!

  • Alice

    I was an early investor on Solar Mosaic, before they got their SEC approval. Just set up my profile on the new site, and was dismayed to find that small investors don’t have any available projects. Hopefully that will change, but it appears to be partly because small investors cannot play on the big projects unless they are in California or New York.

    • Peter

      This is Peter from Mosaic. Thank you for investing! We sold out of our first projects really fast. We’re working hard to bring more projects on the marketplace soon. Please stay tuned and sign up and you will be notified when the next ones are ready.

    • http://zacharyshahan.com/ Zachary Shahan

      My understanding is that they would eventually open it up to small investors to a much larger degree. And note that the recent crowdfunding legislation isn’t finalized yet. That should help.

  • tibi stibi

    yes cut out the banks.

    • http://zacharyshahan.com/ Zachary Shahan

      Exactly. :D

  • http://www.facebook.com/moderategreencentrist Adam Johnston

    Crowdfunding seems like it has a lot of potential. It’s this century’s co-operative movement.

    • ThomasGerke

      In Germany crowdfunding is used to set up projects as co-operatives (business form). The best of both worlds :D

      • http://zacharyshahan.com/ Zachary Shahan

        Yes, for some reason, don’t have many of those in the US.

    • http://zacharyshahan.com/ Zachary Shahan

      Seems like it.

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