Fresh off the announcement of Tesla Motors’ first positive cash flow earlier this month, the groundbreaking US-based electric car company has just put out word of its European prices for the Tesla Model S. As we’ve learned to expect the unexpected with Tesla, though, in typical brash fashion it is breaking with convention and has tweaked its pricing structure so there won’t be any unaccounted-for differences between its US and European prices.
One World, One Tesla Price
Tesla’s announcement makes it clear that there won’t be a one-for-one equivalence between the price of a Model S in the US and Europe, due to shipping costs, import duties, and other variables that are unrelated to manufacturing costs. The $7500 federal tax credit in the US is another key factor in the resulting differential (for a full pricing schedule, visit Tesla’s European websites).
However, aside from all that, the European Tesla Model S prices conform to Tesla’s global philosophy:
“Our goal is to make the same level of profit per car no matter where it is ultimately delivered around the world. We do not think it is right to seek higher profits from customers in some countries just because other companies do.”
Tesla Motors, from Red to Black
Tesla launched in 2003 and has had its share of critics over the years, partly from within the automotive community and partly from political conservatives as the result of a hefty Department of Energy loan it received back in 2009.
However, as of this fall, Tesla was reportedly in shape to make early repayments on the loan, and as we head into winter, the company has finally made it into the black, as we noted above.
Aside from building good will among future customers in Europe and elsewhere with its one-world pricing structure, Tesla is also taking a proactive approach to building customer loyalty here in the US.
The company went ahead and designed its own name-brand, solar-powered charging stations, called the Tesla Supercharger, which it just unveiled in September in California. The solar panels are included in a carport set up by SolarCity, and the whole thing goes next to minimarts, shopping centers, diners, and other places where drivers normally plan on stopping for a while (a half charge takes only half an hour).
The first six Tesla Superchargers are already online, and that’s just the beginning. According to Tesla: ”By next year, we plan to install Superchargers in high traffic corridors across the continental United States, enabling fast, purely electric travel from Vancouver to San Diego, Miami to Montreal and Los Angeles to New York.”
Tesla is looking at a network of over 100 stations in North America alone by 2015, with more planned for Europe and Asia.
With the Motor Trend 2013 Car of the Year award for the Model S in its pocket, it looks like Tesla Motors has some pretty good reasons to be confident that the future is black.
Image: Courtesy of Tesla Motors
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Tina Casey specializes in military and corporate sustainability, advanced technology, emerging materials, biofuels, and water and wastewater issues. Tina’s articles are reposted frequently on Reuters, Scientific American, and many other sites. You can also follow her on Twitter @TinaMCasey and Google+.