New Balance is investing a large amount of its money to build a passenger rail station at its headquarters in Boston’s Brighton Neighborhood, which should help to increase local ridership, especially for its employees, in a similar way to what Apple’s renovation of an “L” stop in Chicago did.
It’s been over fifty years since there last was a commuter rail station in Brighton. But now, with the recognition of the benefits that it would bring, New Balance has decided to fund one itself.
The new Worcester Line commuter station was announced for development just earlier this summer by MassDOT Secretary Richard A. Davey and New Balance Chairman James S. Davis. And now a target opening date has been announced, currently scheduled to open in 2014.
“The station, New Brighton Landing, will be part of New Balance’s $500 million development complex that will serve as the company’s headquarters and also include a hotel, a sports facility, retail space, and parking. Elkus Manfredi Architects and Howard/Stein Hudson Associates will design the 250,000-sq-ft headquarters,” Architect’s Newspaper writes.
New Balance will be funding the entire station project itself, estimating that the station should total about $16 million to build.
“The area around the station is being branded as a 14-acre, mixed-use ‘health and wellness district,’ which will include the company’s headquarters, shopping and other amenities,” Streetsblog adds. Much better than subsidizing single-passenger automobile driving via free parking.
Image Credits: Architects Newspaper
For the fate of the sons of men and the fate of beasts is the same; as one dies, so dies the other. They all have the same breath, and man has no advantage over the beasts; for all is vanity. - Ecclesiastes 3:19