The Natural Resources Defense Council (NRDC) and the Sierra Club have launched a new video ad focused on an alternative reality where “every polluter’s lobbyist around Congress was suddenly replaced by severely asthmatic children.” The result? Well, we imagine that if that were reality, “Congress wouldn’t always be trying to gut clean air standards.”

Here’s the ad:

The Sierra Club and NRDC are dropping big money, an unspecified 7-figure amount, on ad buys to push this out to more people today. The ads will be run in 12 major media markets (on 75-85 stations) in Virginia, Ohio, Pennsylvania, and Washington, DC.

You can help spread it to more people around the country, too! Share this page (or the YouTube video page).

Here’s more from NRDC on why it’s running the ad:

“The ad reflects the growing body of scientific evidence that warming temperatures caused by industrial carbon pollution worsen smog pollution, which in turn causes asthma attacks and other respiratory illnesses. The Environmental Protection Agency is planning, as early as next week, to propose first-ever safeguards against industrial carbon pollution from new power plants.”

“Doctors and nurses tell us we save lives and improve our children’s health by reducing mercury, soot and industrial carbon pollution from power plants,” said Frances Beinecke, president of the Natural Resources Defense Council. “Yet many in Congress have tried to block efforts to continue cleaning up the air we breathe. Clean air should be a birthright. Congress shouldn’t take that away.”

I think we all know who those members of Congress are. If you don’t, make sure to check your Congresspeople’s records on this matter — it’s an important one.

Zachary Shahan (2302 Posts)

I'm the director of CleanTechnica, the most popular clean energy website in the world, and Planetsave, a leading green and science news site. I've been covering green news of various sorts since 2008, and I've been especially focused on solar energy, electric vehicles, bicycling, and wind energy for the past few years. You can also find my work on Scientific American, Reuters, Think Progress, GE's ecomagination site, several sites in the Important Media network, & many other places. To connect on some of your favorite social networks, go to zacharyshahan.com or click on some of the links below.