Clean Power google facebook flick wordpress

Published on April 28th, 2011 | by Zachary Shahan

5

“Cleanest” and “Dirtiest” Internet Data Centers (Yahoo & Google Rock! Apple & Facebook.. not so much)

April 28th, 2011 by  

google facebook flick wordpress

This actually came out last Thursday, but Earth Day and a number of other stories and projects kept me from covering it until now. What’s the story?

Greenpeace released a report last week highlighting the green efforts and not-so-green efforts of the world’s top IT companies.

‘How dirty is your data?’ [PDF] is the first ever report on the energy choices made by IT companies including Akamai, Amazon.com (Amazon Web Services), Apple, Facebook, Google, HP, IBM, Microsoft, Twitter, and Yahoo,” Greenpeace wrote.

Greenpeace notes that, interestingly, if the Internet were a country, it would be the 5th most electricity-consumptive country in the world. IT companies require a ton of energy.

One of the key findings of the report was that while a lot of IT companies have focused on energy efficiency a good deal, they have largely ignored the importance of renewable energy (except for Google and Yahoo!, who lead the IT pack). Greenpeace wrote, “the IT sector is fueling its expansion, and the storage of your data, with dirty energy sources, like coal and nuclear.”

As indicated in the title, Apple and Facebook are particularly dirty-energy-dependent (and not looking to change that as far as anyone can tell).

Here’s more from Greenpeace on report highlights:

  • The $1 Billion (USD) Apple iData Center in North Carolina, expected to open this spring, will consume as much as 100 MW of electricity, equivalent to the electricity usage of approximately 80,000 homes in the U.S. or over a quarter million in the E.U.. The surrounding energy grid has less than 5 percent clean energy, with the remaining 95 percent coming from dirty, dangerous sources like coal and nuclear.
  • Both Yahoo! and Google seem to understand the importance of a renewable energy supply, with Yahoo! siting most of its data centres near sources of renewable energy, and Google is directly signing power purchasing agreements for renewable energy and investing in solar and wind energy projects in many US states as well as Germany. Their models should be employed and improved upon by other Internet (“cloud computing”) companies.
  • Facebook, one of the fastest growing and most popular destinations on the web, is unfortunately on track to be the most dependent cloud computing companies on coal-powered electricity, with over 53 percent of its facilities estimated to rely on coal to power the Facebook cloud.

For more, view the Full report (PDF, 36 pages) or Facilities table (PDF, 4 pages)

Related Stories:

Image via DBarefoot 
 
Get CleanTechnica’s 1st (completely free) electric car report → “Electric Cars: What Early Adopters & First Followers Want.”
 
Keep up to date with all the hottest cleantech news by subscribing to our (free) cleantech newsletter, or keep an eye on sector-specific news by getting our (also free) solar energy newsletter, electric vehicle newsletter, or wind energy newsletter.

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,


About the Author

is tryin' to help society help itself (and other species) one letter at a time. He spends most of his time here on CleanTechnica as its director and chief editor. Otherwise, he's probably enthusiastically fulfilling his duties as the director/editor of EV Obsession, Gas2, Solar Love, Planetsave, or Bikocity; or as president of Important Media. Zach is recognized globally as a solar energy, electric car, energy storage, and wind energy expert. If you would like him to speak at a related conference or event, connect with him via social media: ZacharyShahan.com, .



  • Ashley Wilkes

    Cleantechnica should apologize.

    In the same Cleantechnica newsletter one can fine 2 articles referring to Apple’s efforts to build data centers that use renewable energy. One article headline: IT’S OFFICIAL: 100% RENEWABLE ENERGY FOR MASSIVE APPLE DATA CENTER [Maiden, North Carolina]

    Then the title of this article, “CLEANEST” AND “DIRTIEST” INTERNET DATA CENTERS (YAHOO & GOOGLE ROCK! APPLE & FACEBOOK.. NOT SO MUCH) SOURCE: CLEAN TECHNICA (http://S.TT/12UBT)

    Then later in the article:

    “As indicated in the title, Apple and Facebook are particularly dirty-energy-dependent (AND NOT LOOKING TO CHANGE THAT AS FAR AS ANYONE CAN TELL).
    Source: Clean Technica (http://s.tt/12ubt)”.

    This “SNAFU”, or whatever it is, is nothing less than shameful. Who’s running the show at Cleantechnica? Anybody? If anyone is “running the show” at Cleantechnica I hope they are humble enough to be embarrassed because the apparency is that he or she has serious competency issues.

    Cleantechnica should formally apologize to Apple for publishing contradictory stories regarding their commitment to 100%-renewable-energy-use.

    • Ashley, are you kidding me? These articles are over 1 year apart. Anyone following this topic would know that Apple has made big changes in that time, but that even its 1 green data center is far from proof the company has greened up. It’s still lagging behind the rest of the industry, but this latest news does bring hope and is definitely welcome news after years of pushing!

      • If there is any “kidding” being done here it would you kidding yourself. Why was the artIcle FROM OVER A YEAR AGO posted at all without some highly visible indication (other that a date in a small font) that the article was posted OVER A YEAR AGO and, further, THE REASON why it was being reposted. You as, director/editor should take responsibility for that.

        I’ve owned Apple computers every year since 1983 and have been indefatigably committed to following Apple’s every move and the concomitant press responses. What I’ve observed over the past 15 years of Apples innovations and rise to the top revenue producing company in the world is the emergence, especially in the media, of Apple Bashers.

        You come across as just another Apple Basher to me. When one bashes Apple they’re also bashing Steve Jobs. No corporate CEO has cared more about the environment, labor laws, workers rights and human rights than Steve Jobs.

        Those in the media, like you, who contend that Apple is “lagging behind the rest of the industry” when it comes to “greening up” come across as arrogant – so much so that it appears that you believe that somehow you own existence and therefore can present any aspect of it to your audience in any light that is in concert with your biases.

        Director/editor or not, you’ve got a lot to learn about who you are and why you do what you do and why you believe you have some direct conduit to truth.

        • First of all, I have no idea what you are talking about with regards to the old article being reposted. Where was it reposted? Not on this site.

          Second of all, I think you are over your head in Apple adoration. I’m a certainly fan of Apple for some things, but certainly not for its environmental legacy so far. And the same goes for Steve Jobs. He was awesome in some arenas and some ways, but he really screwed up in others. Painting him as an angel is completely unrealistic. Sorry.

  • Pingback: Data Center Infographic (+ Opportunities for Efficiency Improvements) – CleanTechnica: Cleantech innovation news and views()

Back to Top ↑
  • Advertisements

  • Top Posts & Pages

  • Cool Cleantech Events

    Low Voltage Electrification Event, April 25-27. Detroit, Michigan (US)
    Delve deep into the benefits and challenges associated with EV power supply.

    Offshore Wind Market Development USA, May 11-12, Boston, Massachusetts (US)
    Network and establish your business in one of North America’s largest energy industries.

    Energy Storage USA, June 15-16, San Diego, California (US)
    Only event in the United States focused exclusively on the commercialization of storage.

    More details are on: Cleantech Events.

  • Advertisement

  • CleanTechnica Electric Car Report

    Electric Cars Early Adopters First Followers
  • Tesla Model 3 Review by EVANNEX

    Tesla Model 3 Review from EVANNEX
  • Tesla Model 3 Exclusive Video

    Tesla Model 3 Video
  • Tesla Model 3 Exclusive Pictures

    Tesla Model 3 Video
  • Tesla Model X Review #1 (Video)

    Tesla Model X Review from new owners Zach Shahan
  • Tesla Model X Review #2 (Pictures)

    Tesla Model X Review from Kyle Field
  • Tesla Model S Long-Term Review

    Tesla Model S Long Term Review from Kyle Field
  • Nissan LEAF Long-Term Review

    Nissan LEAF Long Term Review from Cynthia Shahan
  • Interview with Michael Liebreich

    Interview with Michael Liebreich
  • Interview with Akon (Teslas & Solar)

    Interview with Akon Tesla Model S Tesla Model X Solar Power Africa
  • Interview with Dr Nawal Al-Hosany

    Interview with Dr Nawal Al-Hosany
  • Interview with Gro Brundtland

    Gro Brundtland
  • Interview with President of Iceland

    President of Iceland Ólafur Ragnar Grímsson
  • Interview with Nick Sampson

    Faraday Future VP Nick Sampson
  • Interview with Dipal Barua

    Dipal Barua 1st ZFEP WInner
  • Interview with Jonathon Porritt

    Jonathon Porritt
  • Interview with Clint Wilder

    Interview with Clint Wilder
  • Interviews with Solar Impulse Pilots

    Bertrand Piccard Andre Borschberg
  • Check out more CleanTechnica Videos.

  • Join The Solar Revolution!

    Edison-solar-energy solar-energy-spill-nice-day
  • Cost of Solar Panels

    cost-of-solar-down
  • Search the IM Network


Shares