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Sex and Trash and Rock 'n' Roll: Waste Management Joins Live Nation in Recycling Sponsorship

December 8, 2009 By 2 Comments
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The giant waste recyling and disposal company Waste Management will be the official recycling and waste sponsor at 66 Live Nation venues across the country.U.S. garbage behemoth Waste Management has teamed up with the world’s largest live music company, Live Nation, in what promises to be one of the most unusual sponsorships in the history of rock and roll.

The new venture calls for Waste Management to be the official waste disposal and recycling sponsor at 66 Live Nation venues nationwide, backed by a “Recycling Rocks” kickoff campaign.  By pushing recycling to the front and center of the entertainment experience, the partnership mainstreams the sustainable music scene championed by cult faves like Phish along with other music industry efforts from green music festivals to guitar string recycling.

Waste Management and Sustainable Garbage

The Live Nation sponsorship is another green step for Waste Management, which is coaxing a second life from the mountains of waste it collects.  The company is mining a California landfill for liquified natural gas, it’s an investor in Terrabon LLC, which has developed a sewage-to-biofuel process, and it promotes sustainability through its sister website Think Green.  The company is also developing a fleet of compressed natural gas trucks as part of an overall effort to cut its carbon dioxide emissions 15% by 2020.

Image: nzgabriel on flickr.com.

Filed Under: Recycling, Waste Reduction Tagged With: , , , , ,
About Tina Casey

Tina Casey specializes in military and corporate sustainability, advanced technology, emerging materials, biofuels, and water and wastewater issues. She is a regular contributor to Cleantechnica.com, TriplePundit.com, and IdeaLab.Talkingpointsmemo.com, and she is currently Deputy Director of Public Information for the County of Union, New Jersey.

Tina’s articles are reposted frequently on Reuters, Scientific American, and many other sites. You can also follow her on twitter @TinaMCasey, and on Tumblr.

Her professional background includes three years as Deputy Director of Public Affairs for the New York City Department of Environmental Protection, and two years as a researcher for the city’s Department of Consumer Affairs.

  • Albert

    It’s actually pretty great idea, since music is one of the most universal mediums and should get the message out or at least further. And let’s face it, rock’n'roll has been recycled for decades by now.

  • Albert

    It’s actually pretty great idea, since music is one of the most universal mediums and should get the message out or at least further. And let’s face it, rock’n'roll has been recycled for decades by now.