Apple Introduces an Environmentally-Friendly iPod

ipod nano

If you’ve been holding back from buying an iPod nano for environmental reasons, it might be time to rethink your decision.

Last week, Apple CEO Steve Jobs introduced the fourth generation iPod nano, which he claims is the most environmentally-friendly iPod ever built. The new nano is made with arsenic-free glass, and unlike previous versions, does not contain Brominated Flame Retardant (BFR) or polyvinylchloride (PVR). The Apple website also claims that the device has a recyclable aluminum enclosure.

While some Apple computers still contain BFRs and PVRs, the company plans to remove them from all products by the end of the year. Customers can already return their old iPods to Apple stores for recycling.

Apple’s steps are nothing to scoff at, but I don’t understand why they weren’t taken before. Did someone at the company think it was a good idea to use toxic substances in their iPods, or was the technology to do without them simply unavailable? Whatever the reason, I hope other electronic companies pay attention to Apple and remove these ever-present toxic materials from their products.

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  • corman

    There is not one person on the planet who did not buy an I-pod for environmental reasons! If you say you are one of these people you are lying! This is just another stupid gimmick….I’ll bet some people throw out their current I-pod just to replace it with this one so they look more green! Such a waste of time, money and energy.

  • corman

    There is not one person on the planet who did not buy an I-pod for environmental reasons! If you say you are one of these people you are lying! This is just another stupid gimmick….I’ll bet some people throw out their current I-pod just to replace it with this one so they look more green! Such a waste of time, money and energy.

  • http://punshurt.com/ Jeff

    I still say they should have gone for the bamboo casing instead of aluminum, but I guess some people still shy away from bamboo due to preconceived notions that it’s too weak to work as a casing…

  • http://punshurt.com/ Jeff

    I still say they should have gone for the bamboo casing instead of aluminum, but I guess some people still shy away from bamboo due to preconceived notions that it’s too weak to work as a casing…

  • http://www.inurmagazine.com griffin

    Who cares? Earlier? Iturd? I don’t understand the problem; Apple did something good. It’s cooooool. Nobody is going to make Bobmob buy one. News to ADAM: business is controlled by money. If your beef with Apple is that their transparent concern for loss deems their ingenuity useless, then you have a lot to learn about capitalism. I guess we all just have to deal with it. Good job citizens–we got what we demanded! Because of money? probably. If you don’t want money to be the engine, then focus on your family and friends, not on multinational corporations. I personally like Ipods, even though I don’t use one, yet.

  • http://www.inurmagazine.com griffin

    Who cares? Earlier? Iturd? I don’t understand the problem; Apple did something good. It’s cooooool. Nobody is going to make Bobmob buy one. News to ADAM: business is controlled by money. If your beef with Apple is that their transparent concern for loss deems their ingenuity useless, then you have a lot to learn about capitalism. I guess we all just have to deal with it. Good job citizens–we got what we demanded! Because of money? probably. If you don’t want money to be the engine, then focus on your family and friends, not on multinational corporations. I personally like Ipods, even though I don’t use one, yet.

  • http://tinyurl.com/6ryud4 Adam

    I agree Ariel — it’d have been nice if Apple had taken these steps earlier. I guess the pressure Greenpeace exerted with its Greener Apple campaign made Apple fear bad PR/lost sales. I’ve written my verdict on how eco the new 4G Nano is here:

    http://tinyurl.com/6ryud4

  • http://tinyurl.com/6ryud4 Adam

    I agree Ariel — it’d have been nice if Apple had taken these steps earlier. I guess the pressure Greenpeace exerted with its Greener Apple campaign made Apple fear bad PR/lost sales. I’ve written my verdict on how eco the new 4G Nano is here:

    http://tinyurl.com/6ryud4

  • bob the mob

    Or you could stop being a tool and buying every single iTurd that Apple craps out.

  • bob the mob

    Or you could stop being a tool and buying every single iTurd that Apple craps out.

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