Lynk & Co Launches “The New 08 Limit Less” Campaign and a New in‑Car App Designed to Encourage Electric‑First Driving

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Gothenburg, Sweden — Lynk & Co launches its new dedicated marketing campaign: “The New 08. Limit Less”, celebrating a milestone product for the European market.

“The New 08. Limit Less” campaign reignites the conversation around the Lynk & Co 08 by spotlighting range as a driver of flow – uninterrupted, effortless movement through everyday life. Built as a full-funnel campaign across channels, the campaign uses bold visuals and cinematic storytelling to break through the noise and capture attention.

As more drivers look to shift toward electrification but remain hesitant due to limited charging infrastructure and range concerns, the Lynk & Co 08 offers a reassuring bridge. Its long‑range plug-in hybrid capability lets drivers enjoy a truly electric everyday experience, with the peace of mind of a combustion engine when they need it.

“With The New 08. Limit Less campaign, we wanted to express a feeling rather than explain a feature, says Mathieu Spencer, Chief Marketing Officer at Lynk & Co International. The campaign is about flow, about moving through everyday life without interruptions, friction or second thoughts. It’s a creative expression of how driving should feel today.” —Mathieu Spencer, Chief Marketing Officer at Lynk & Co International

Limit Less: engineered for unrestricted flow

At the heart of the campaign is a simple idea: long range isn’t about escaping; it’s about keeping going. Limit Less celebrates everyday movement, momentum and the freedom to stay in flow.

This idea comes to life through fast-paced scenes and fluid transitions, showing how everyday moments connect into one continuous rhythm. From morning routines to spontaneous plans, Limit Less captures life as it moves, uninterrupted and always in sync.

A cinematic expression of flow

Limit Less marks a new chapter in how Lynk & Co communicates performance, not as technical figures alone, but as a lived, human experience shaped by movement, rhythm and real life.

The creative concept mirrors what the 08 stands for: practical, powerful and easy to live with. Through a fast-paced, flowing visual style, the campaign connects different moments of the day into one continuous story, from city streets to open roads. What consumers see in the campaign is what they experience in the car: movement without friction, confidence and momentum.

The campaign was produced in collaboration with Canada, a Spain-based production house, and directed by Pau Dalmases. The production brought together a world-class crew, including specialist automotive lighting technicians, with still photography by ManuFauque.

• Campaign Details
• Campaign name: The New 08. Limit Less
• Channels: Paid and owned media
• Media buying: Dentsu
• Production: Canada
• Creative Director: Pau Dalmases
• Photographer: Manu Fauque
• 45’’ video:

HowFar: The New In‑Car App That Tracks and Encourages Electric‑First Driving

Developed for the Lynk & Co 08, HowFar is a new in‑car app that helps plug‑in hybrid drivers make the most of electric‑only driving. It tracks the distance travelled on pure electric power and turns it into an engaging challenge, motivating drivers to maximise their time in EV mode and minimisetheuse of the combustion engine.

The app offers a clear snapshot of electric‑only performance, enabling users tomonitortheir progress, revisit past results, and better understand their everyday driving efficiency. To make the experience even more motivating, HowFar adds a friendly competitive layer, allowing drivers to compare their achievements with others across the Lynk & Co community.

By combining insight, motivation, and a touch of fun, HowFar strengthens Lynk & Co’s commitment to making electrified mobility intuitive, rewarding, and easier for everyone to adopt.

Launched in Europe in May 2025, the Lynk & Co 08 is the first plug-in hybrid SUV in Europe to offer up to 200 km of all-electric range (WLTP) combined with DC fast charging. This breakthrough redefines expectations for plug-in hybrids, delivering over 1,000 km total range, premium design, and a 5-star Euro NCAP safety rating, presenting premium value without compromise.

With “The New 08. Limit Less”, the brand reinforces the Lynk & Co 08 role as a category-defining plug-in hybrid SUV designed for people who want to move through life with fewer limits and greater confidence.

To discover the campaign, explore the Lynk & Co 08 in detail and book a test drive, visit your local Lynk & Co website.