Zeekr Launches “Seek More” — European Brand Campaign

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• Seek More is Zeekr’s first major brand campaign designed to highlight its vision of “New Luxury.”
• Three cinematic hero films will showcase how the new all-electric Zeekr 7X, Zeekr 001, and Zeekr X enable people to escape from the relentless pace of city life.
• The campaign was developed in collaboration with creative agencies Glide, Mayster, Soundsright, and Mindshare, and with will run across the Netherlands, Sweden, Norway, Denmark, and Belgium.
• For more details on the campaign please visit www.zeekr.eu/seek-more

Amsterdam / The Netherlands — Global electric mobility brand Zeekr is inviting European drivers to “Seek More” with its first major brand campaign. The multichannel campaign introduces the new all-electric Zeekr 7X, Zeekr 001, and Zeekr X and highlights the brand’s vision of “New Luxury,” where meaningful experiences, human connection, and time well spent matter more than material excess.

Through three cinematic hero films, Zeekr shows how its EVs are not just cars, but enablers of freedom, calm, and connection beyond the city. These films follow a family, a couple, and a young woman as they step away from the relentless pace of city life to rediscover balance and serenity in nature.

Zeekr Europe Head of Brand & Communications, Katrin Illig, said: “With ‘Seek More’ we are redefining luxury for a new generation of EV drivers. It’s not about owning more things – it’s about creating more time, more experiences, and more meaningful connections. These are the values at the heart of Zeekr’s design and innovation.”

Complementing the three hero films are a curated set of 32 social videos and 55 images, combining lifestyle, feature, and driving footage to bring the fully integrated campaign to life. The “Seek More” campaign will run across the Netherlands, Sweden, Norway, Denmark, and Belgium.

To maximise impact, Zeekr has implemented a full-funnel paid media strategy, blending high-reach digital and out-of-home channels with targeted video, native, social placements, and search campaigns to drive awareness, engagement, and conversion.

The campaign was developed in collaboration with Glide, who led creative messaging and scripts; Mayster, delivering production excellence through modular workflows and AI-driven content creation; Soundsright who crafted music and led sounds design; and Mindshare, who designed the paid media strategy.

(Zeekr 7X: Combined power consumption in kWh/100km: 17.7-19.9 (WLTP). Combined CO2 emissions in g/km: 0. Zeekr 001: Combined power consumption in kWh/100km: 17.3-18.5 (WLTP). Combined CO2 emissions in g/km: 0. Zeekr X: Combined power consumption in kWh/100km: 16.4-17.3 (WLTP). Combined CO2 emissions in g/km: 0).

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About Zeekr

Zeekr (NYSE: ZK) is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. Zeekr’s value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider.

Zeekr operates its R&D centers and design studios in Gothenburg, Ningbo, Hangzhou, and Shanghai and boasts state-of-the-art facilities and world-class expertise. Since Zeekr began delivering vehicles in October 2021, the brand has delivered more than 520,000 vehicles to date including the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, Zeekr X urban SUV, Zeekr 007, Zeekr 7X, Zeekr MIX and Zeekr 7GT. Zeekr has announced plans to sell vehicles in global markets, and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand.