Tesla Referral Program Not Ending, Just Paused, Says Elon Musk
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UPDATE (September, 2024):Tesla reinstated the referral program last month with $1,000 discount on new Tesla cars for buyers and $500 credit for referrers. Details here: Save $1000 on a new Tesla Car with Revived Tesla Referral Program
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Earlier this week, I railed against Tesla’s decision to discontinue its referral program and the apparent cancellation (instead of expansion) of its fledgling advertising program. Well, Tesla’s advertising program looks like it is dead in the water, since they laid off the entire 40-person growth marketing team charged with that task earlier this month, but the Tesla referral program should live on in some new form, at some point in the future.
The Tesla referral program has been a popular way for existing owners to refer friends and family (and followers, readers, and viewers) to the Tesla brand. Any new buyer of a Tesla car, solar power system, or Powerwall battery could get benefits like a cash discount, free supercharging miles, or a free trial of FSD (Full Self-Driving) if they used an existing Tesla owner’s referral code or referral link for purchase. And the referrer could get reward credits good toward the purchase of accessories, free Supercharging miles, or even “collectible” tchotchkes like the Cyber Hammer: a steel sledge hammer, signed by designer Franz von Holzhausen, not intended for actual hammering purposes.
What other car company allows its customers to earn free Supercharging, free accessories, or even car upgrades just by spreading the word about the company to prospective car and solar power system buyers?
The company announced that all referral program benefits would be ending on April 30, but CEO Elon Musk later clarified on X that a revised version of the program would be launched at a later date. No details or timeline were provided, but Musk assured owners that referral credits would not automatically expire on April 30.
