Only two people know what that meeting was about — the two CEOs. However, I want to explore the idea that if Tesla and Volkswagen were to become partners, link up, or even become “besties,” just how we, the rest of the world, could benefit. Keep in mind that when it comes to Tesla, Tesla is about more than just cars — Tesla has one main objective that ties everything together.
You may remember the term “Tesla Killer,” which were supposed to be electric vehicles made by legacy automakers that would compete with Tesla vehicles, or as the term suggests, kill the company. The term was quite prevalent in 2018 and 2019, and was often used by critics to taunt Elon Musk, Tesla owners, Tesla shareholders, and even simple supporters. One of those so-called killers, in the eyes of some, was made the ID.3.
I’ve been saying that these killers are actually allies for the longest. Elon Musk has said before that Tesla’s main competition is not the few EVs that legacy automakers managed to cough up to generate some buzz, but rather the millions of gasoline-powered vehicles being mass-produced every year.
In a LinkedIn post, Herbert Diess pointed out that Tesla’s new factory in Berlin will bring “trend-setting future automotive technology” to Germany. He also shared his belief that Tesla will impact Germany in a positive way. “Tesla will live up to the competition in Germany and accelerates the transformation of our established industry significantly,” Diess said.