XPENG Targets Huge Sales Growth In 2026 Again — Looking Forward & Backwards

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Two weeks ago, I reported on XPENG’s huge rise in sales in 2025. It might have been the largest EV sales rise in 2025. Note that the leaders in the market grew by 28% (BYD) and shrunk by 10% (Tesla). XPENG’s sales grew by 126%, from 190,068 to 429,445.

However, I was a little unsure about what was to come in 2026, as the last two months of the year saw that massive growth slowing, especially December, when sales grew only 2% year over year (from 36,695 to 37,508).

Apparently, there’s nothing to worry about in that regard. The news organization 36Kr found from an internal XPENG meeting that the company is targeting 550,000 to 600,000 vehicle sales in 2026.

Okay, that’s not 126% growth, but the company is starting from a much higher level now than it was a year ago. That is an increase of 28% to 40% year over year if accomplished. It would also cement the auto company as a pioneer in mass-market electric vehicles, as one of the first to surpass half a million EV sales in a year.

Reportedly, the company is aiming to launch two new XPENG-branded SUVs and two new MONA-branded SUVs this year. Those will be the XPENG G01, XPENG G02, MONA D02, and MONA D03. “The XPeng G01 is a luxury 6-seat SUV with a length of 5.1 meters and a wheelbase of 3 meters. The G02 is a full-size flagship SUV, competing with the Li L9 and Wenjie M9. Among the two Mona SUVs, the D02 is a medium-sized SUV, and the D03 is a compact SUV,” 36Kr writes.

While the company’s focus is clearly still the Chinese market, the biggest EV market in the world by far (accounting for more than half of global EV sales), it also now has a strong focus on sales outside of China. XPENG aims to double its foreign vehicle sales in 2026.

The company also sees 2026 being the first year of truly autonomous driving both in China and the US. Expect news on XPENG robotaxi vehicles.

“XPeng will accelerate the implementation of the ‘self-developed Turing chip + second-generation VLA’ system, which will help XPeng maintain its technological brand image and differentiate itself in high-end models and configurations. 36Kr Auto has learned that XPeng has locked in the production capacity of over one million self-developed chips in advance.”

The news organization notes that the market share XPENG is looking to claw away from competitors would most likely come from BYD and Geely. “BYD and Geely will focus on the overseas market in 2026 and mainly defend their positions in the domestic market,” they add. “According to 36Kr Auto, BYD’s overseas sales target for 2026 is 1.6 million vehicles. The overseas market will provide most of BYD’s profits. In the domestic market, BYD will continue its low-profit strategy to maintain pressure on its competitors. Geely will allocate more resources to compete with BYD.” However, XPENG CEO and cofounder He Xiaopeng notes that the auto industry is going to be an extremely competitive industry in 2026, “brutal and bloody” even. He seems to be prepared for continued market war, and rapid innovation, in order to keep the company’s growth up. As I have been for the past several years, I’m actually bullish on XPENG, seeing it as an ongoing tech leader in the auto industry. I’m excited to see what it has in store for the coming year.